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DDC Coverage: YPG Pursues YP and Classifieds Synergies

Trader Pubs, the Canadian shopper publisher of AutoTrader.ca and assorted other titles acquired by YPG last year, is seeking synergies between the companies that add usage and extend advertiser relationships in both directions, according to Geneviève LeBrun, a longtime YPG…

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Amateur Sports Sites Jump-Starting Vertical Business Models

Amateur sports and lifestyle services are great vertical categories that are generally worth many times more in their own wrapping than in a magazine, newspaper or Yellow Pages. Active Networks, whose leadership and original funding have some roots from IAC,…

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Grayboxx CEO: OK, Burlington Probably ‘Too Small’

Grayboxx Founder Bob Chandra responded, via phone, to criticisms of the site’s launch in Burlington, VT, which resulted in a lot of off-the-mark rankings. Chandra acknowledged that Burlington (population 38,000, with a metro area of about 130,000) may be “too…

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AgendiZe Deal Gives Yellow Book (up to) 66 Platforms

Yellow Book today joined Canada’s YPG in launching AgendiZe, the service that captures Yellow Pages and classifieds info and puts it on up to 66 media platforms for recall. On deck for implementation is Belo’s Dallas Morning News. I wrote…

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Market Hardware Targeting SMEs via Vertical Focus

If we’ve learned anything in 10 years, it’s that building SME Web sites is one tough business. There’s huge churn and heavy competition. Increasingly, there is also more focus on SEO, SEM and promotions. And “easy” paths to riches via…

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Wood-Lewis: Local Grayboxx Results ‘Bad Advice’

Grayboxx, which ranks local businesses based on the number of mentions they receive on online consumer services, has finally launched, almost a year after I first wrote about it. The service, which assumes that people generally only mention services they…

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Wood-Lewis: Local Grayboxx Results 'Bad Advice'

Grayboxx, which ranks local businesses based on the number of mentions they receive on online consumer services, has finally launched, almost a year after I first wrote about it. The service, which assumes that people generally only mention services they…

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Restaurant.com Drives New Eat-In Diners

Using the Web to drive customers to restaurants via online ads, 2-for-1 coupons, certificates, menus and/or reservations is a big idea that hasn’t totally arrived but is getting closer. There has definitely been some progress in the space. For instance,…

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Yelp Integrates Event Listings in 10 Cities

Yelp has added events to its listings, maps and user reviews in 10 cities -- San Francisco, New York, Los Angeles, Boston, Seattle, San Jose, Austin, Chicago, Washington D.C., and San Diego. The feature includes a landing page for each…

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AdMission Seeks Middle Ground Between Search and Display

The big picture we’ve all been looking at is that online ad spending for search and lead generation is beginning to plateau. ComScore pegs search's share at around 40 percent. Google certainly sees it, hence its recent effort to entrench…

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Gannett Says ‘No’ to Planet Discover’s Outside Work

Planet Discover, the pioneering local search and Internet Yellow Pages vendor, won’t sign new contracts with local media outlets that compete with Gannett newspaper and TV properties, according to sources. Gannett purchased Planet Discover in May 2006, but up to…

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GetVendors.com Takes On ServiceMagic, Etc.

Service referral sites like ServiceMagic and Angie’s List have gotten some traction. But by no means are they dominating the business. What will it take? Ashish Mohole, cofounder of start-up GetVendors.com, thinks the key is to guarantee that users get…

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Wired’s Update on Gannett’s Information Center

Gannett’s “Information Center” project to overhaul its newspapers with user-generated content and data-driven services is making some progress, per this month’s Wired magazine piece by Jeff Howe. Since I first reported on the initiative in November 2006, the company has…

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Bill Day: ‘My Role as Marchex’s Chief Media Officer’

Web exec Bill Day, who formerly led WhenU (a behavioral targeting  firm), About.com and Prodigy, was announced yesterday as Marchex’s new chief media officer (an interesting title). The position is a new one for the publicly owned company, which isn’t…

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LexisNexis, Ingenio Add Lawyer Pay-Per-Call

Lawyers will be offered a chance to sign up for pay-per-call advertising via a new relationship formed between Ingenio, the pay-per-call company, and LexisNexis, the legal publisher. Advertisers on the newly created LexisNexis Martindale-Hubbell Attorney Match service will be offered…

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Real Estate Connect: IAC Sees Vertical Integration

IAC is pushing extremely hard on real estate, where it sees synergistic developments from owning LendingTree (mortgage referrals), The Home Loan Center and RealEstate.com (Web lead generated brokerage services). Speaking at Inman’s Real Estate Connect conference last week in San…

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