To help the radio industry and those who follow it, BIA/Kelsey has decided to issue quarterly local radio revenue reports. Our new analysis will begin the 3rd quarter of 2016 and we'll issue the first report in November. As the local media marketplace becomes…
Google was the top biller in Boston in 2015, according to BIA/Kelsey’s new Local Competition Report on the Boston television market, with nearly $238 million in local advertising revenue* - more than double its nearest competitor, Hearst Television, in 2nd place…
In Philadelphia, the City of Brotherly Love, digital* media outperformed over-the-air broadcast** in generating revenue in 2015, according to BIA/Kelsey’s new Local Competition Report for the Philadelphia television market (see chart above). Broadcast, which combines over-the-air radio and television, accounted for $855 million…
As I alluded to on Monday, Hubbard Radio's Washington, DC talk station WTOP-FM has taken back its crown as the top revenue generating station in the United States in 2015, after falling to second place last year. iHeartMedia's KIIS-FM in Los Angeles, last…
Broadcast radio advertising revenues in Washington, DC reached $325.7 million in 2015, according to BIA/Kelsey’s new Local Competition Report on the Washington, DC market. This $325.7 million revenue estimate, which only includes over-the-air revenue, is broken down by owner in the pie chart above. Hubbard Radio's stations, including WTOP, were…
30.0% of SMBs that advertise on radio receive co-op advertising funds, according to data from Wave 19 of Local Commerce Monitor (LCM), our survey of small and medium businesses, compared to only 13.6% of overall SMBs in the survey. 31.3% of…
Google leads the pack as the #1 ad biller for paid media in New York City. This according to BIA/Kelsey's new Local Competition Report (LCR). With $771M and a 7.64 percent share of ad spend in NYC, Google leads Facebook, Bing, Yahoo!,…
BIA/Kelsey has released its 2015 Insights into Local Advertising report for the Financial Vertical. The report provides BIA/Kelsey’s estimates of marketing and advertising spend in each of the major segments of the Financial Services industry.
One important takeaway is that financial services are undergoing rapid transformation due to automation, innovation in financial technology and changing consumer preferences that favor smaller more service-oriented banks.
This is the first post in our new series, Vantage Points. On a semi-weekly basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. Though the format, frequency and distribution will develop, please contact mbolandATbiakelsey if you have insights to share. The views expressed within do not necessarily reflect those of BIA/Kelsey.
The digital audio space is really just beginning to hit its pace and so this is a perfect time for the Interactive Advertising Bureau (IAB) to come out with its authoritative A Digital Audio Buyer's Guide developed by IAB's Digital…
The digital audio space is really just beginning to hit its pace and so this is a perfect time for the Interactive Advertising Bureau (IAB) to come out with its authoritative A Digital Audio Buyer's Guide developed by IAB's Digital…
Local media organizations facing incredible competition have to understand the media spending trends and behaviors of advertisers within key vertical industries. One particular area is the health care vertical. BIA/Kelsey estimates that for 2015 the total advertising spending in local…
Radio stations looking for a new source of digital revenue and new ways to deepen local listener engagement may be interested to learn more about a technology now in development. Sheridan Broadcasting Corporation's general counsel and radio division president Ron…
Clear Channel Entertainment CEO Bob Pittman, speaking today at IAB's Annual Leadership Meeting in Palm Desert, said that radio has been able to leverage its undiminished strength with digital providing a new channel and new listeners for the medium. Pittman,…
SMBs reported using an average of 7.6 different media to advertise or promote their businesses, according to BIA/Kelsey's Local Commerce Monitor, Wave 17™, down from 8.4 in Wave 16. 30% of the SMBs surveyed reported using broadcast and 57% use…
The entrance into a new digital age has brought endless changes to the world. Current media is in a state of transformation, undergoing great modification in its traditional medium form – from print to digital. The century old Radio…
BIA/Kelsey is releasing its latest State of the Industry report, "Local Radio Stations Profiles and Trends for 2014 and Beyond." In it, BIA/Kelsey projects that local radio will maintain its fourth place position in the local ad market in 2013,…
According to BIA/Kelsey's Media Ad View Plus, radio garnered nearly $14.7 billion in advertising revenue in 2012, representing over 11% of total advertising spend, placing it in fourth place behind direct mail, newspaper and television. Unlike other media, radio advertising…
In the past 12 months, local radio and television stations have made significant strides to bolster their online activities, and it is generating noticeable revenues. As will be detailed in BIA/Kelsey's upcoming Investing In Television® and Investing In Radio® publications,…
CBS plans to build deeper local online content by commissioning specific local topics for articles from thousands of writers at Examiner.com. Both parties were mum about whether revenue sharing is involved but did note that writers will receive a payment…