Behind the Forecast Numbers

Earlier this week I went to hear an economist offer his take on the current economy and how soon it would recover. Long story short, I believe the speaker, who had outstanding credentials, was overly optimistic. (I really believe he may…

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NPR to Take a Stab at Hyperlocal

National Public Radio is going to try anew to rev up hyperlocal on the Web sites of its affiliates, according to a paidContent.org interview with incoming CEO Vivian Schiller, who was recruited from a leadership position at NYTimes.com. Schiller is…

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It All Comes Down to the Culture

Executive Interview: The Leading Edge: Auto Advertising in Transition had very much the same ring to it as yesterday's session on real estate in transition. At The Kelsey Group's ILM:07 event, the final panel each day was on two of…

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Bid4Spots Helps eBay Enter the Radio Game

Summary EBay announced today that it will begin working with radio ad start-up Bid4Spots. The deal will bring Bid4Spots' auction-based radio ad sales capability to eBay's Media Marketplace. This represents a growing direction for eBay to broker ads to cable…

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CBS Joins the Social Networking Scene

Summary CBS announced today that it has acquired London-based social networking site Last.fm for $280 million. The site claims about 15 million monthly users (4 million in the U.S.) and hangs its hat on music video distribution – thought to…

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TargetSpot: The Spot Runner of Radio

A new ad serving technology for Internet broadcasters launched this week with funding from Union Square Ventures, CBS Radio and Oddcast. Known as TargetSpot, the technology will allow advertisers to create buy and place their own advertising in online streaming…

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Google’s One-Two Punch

A new Interactive Local Media Advisory looks at Google’s moves over the past week to continue its march toward becoming a one-stop shop advertising powerhouse across all media. They include of course the massive DoubleClick acquisition and the deal with…

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