Eyeing Voice Search For Local Businesses

Eyeing Voice Search For Local Businesses

How Can Local Businesses Be Found in Voice Search? With Bernadette Coleman, CEO Advice Local This is the latest in BIA Advisory Service’s Vantage Points series where we  tap the perspectives of various lookout points from around the local media and tech sectors. The…

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Online Radio Ads = Local Ad Opportunity

Online Radio Ads = Local Ad Opportunity

Consumers adoption of technology challenges advertisers and marketers to always look ahead for what new technology will capture their attention. With 180 million people listening monthly, streaming audio is becoming more prevalent. According to Edison Research, 64% of the US…

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Building Your 2019 Revenue Budget: Part 2

Building Your 2019 Revenue Budget: Part 2

It’s budgeting season and many of our clients have expressed their concern about next year and beyond. Both certain and uncertain dynamics are at play involving recurrent influences (i.e., politics, Olympic games) and the continuous changes (i.e., digital, consumer content…

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