BIA/Kelsey's latest research report examining Advanced TV shows continuing innovation and progress albeit with hurdles and challenges. BIA/Kelsey defines "advanced TV" as comprising the domains of data-enhanced audience targeting via addressable, contextual audience networks, OTT, Connected TV and programmatic TV…
Over-the-Top TV (OTT) is attracting new entrants and keeping some on the sidelines while they assess their best strategy. It's "game on" for local TV broadcasters to put their premium video in front of multi-screen consumers in marketable formats. As…
TV broadcasters' paths to growth are gated by the ability to develop trusted and accurate measurement systems that clearly establish the size and attributes of the audiences delivered across linear and digital platforms. Based on BIA/Kelsey's data partnerships with comScore…
BIA/Kelsey's announced at Vidweek's Programmatic Summit and in its new insight report, The Rise of Advanced TV Platforms, that its updated (June 2017) local video forecast calls for linear and digital video platforms to grow by $5.4 billion from $31.9 billion in 2017…