BIA is hosting a webinar on July 29th to examine the state of addressability in the the Local and Network TV markets. Along with a panel of expert guest speakers, we'll examine how addressable TV has become a dynamic space…
The NAB Show Express launched its virtual sessions last week, including one organized by BIA Advisory Services: Strategies and Case Studies in Advanced TV Ad Selling. It featured NBCU Owned Stations' Shawn Makhijani, head of strategy and business development for…
NextGen TV, nee ATSC 3.0, may be emerging from an identity crisis. What is it and how is it different from everything else in TV land? Two events kicking off the New Year created a bit more clarity. We're still…
In this edition of BIA Advisory Services’ Vantage Points series, Alan Wolk, Co-Founder/Lead Analyst, TVREV has a conversation with BIA about his new special report on television and The State of Addressable Advertising. The report is available to BIA readers for discount using…
In spite of the rise of marketing clouds, data science, and martech capable of matching individual consumers to specific data from disparate collections of data, we have an Addressability Problem. Let's view what this means with a timely use case.…
BIA's 2020 forecast puts total local ad spending (any geotargeted paid media ads) at $161 billion dollars. A new element to our forecast is breaking out Over-The-Top (OTT) ad spending targeting local audiences, along with separating Political into it's own…
For 2020 political and over-the-top (OTT) advertising, and growth in mobile and social ads, will be key ingredients for local media's 5.5% growth from 2019. BIA estimates total local advertising revenue in the U.S. will reach $161.1 billion in 2020,…
ATSC 3.0 now has an official name and logo, and perhaps it's a bit more likely to roll off consumers's tongues and stick with them: "NextGen TV." Branded by the Consumer Technology Association (CTA) and coordinated with the ATSC, NAB…
Inside the local TV broadcast industry there has been speculation, aspiration, excitement, and hard work bringing to market the new capabilities of Next Gen TV. Most broadcasters are at least optimistic if not fully bullish about new growth and competitive…
Amazon Prime Day is a key summer spending event for consumers and for Amazon it is a quick way to drive Prime memberships and subscribers to their video service and Fire TV. While Amazon does generate a lot of attention…
BIA and the Secret Society are collaborating on how attribution can help local TV drive grow revenue in the Automotive vertical and will kick this off in a July 18th webinar "TV Attribution: Opinions and Discoveries" to be held from…
BIA Advisory Services estimates that automotive dealers, local dealer associations, and manufacturers will spend approximately $11.3 billion on local advertising in 2019. This ad spend represents 75 percent of the $15.1 billion auto vertical, which makes auto dealers the largest…
While local TV groups and MVPDs strive to achieve significant revenue growth with their traditional advertising products, progress can be hampered by the increased spend shifting to digital ad platforms in local markets. BIA forecasts that digital media will increase from…
BIA Advisory Service's released our latest report in the advanced TV series, Advanced TV and Innovation in Local Markets. To dig into the current marketplace trends and get informed views about what the leading indicators are and what we should expect to see, we've…
NAB's PILOT commissioned BIA Advisory Services to explore how ATSC 3.0 can help broadcasters develop new revenue and public service opportunities in the data-driven marketing and audience targeting landscape. BIA Advisory Services presented several prominent data-centric opportunities and identified a…
In this BIA Vantage Points invited post, Premium Media 360, a TV data automation firm that synchronizes data among media and agency partners, argues that having data and automating TV advertising platforms are critical success factors. However, there remains the…
At NAB Headquarters in DC today, BIA is welcoming traditional and digital media executives to discuss the robust DC/VA/MD ad market at our first regional event of this year, LOCAL IMPACT DC. We are also officially announcing our name change.…
In BIA/Kelsey's latest report in our series on advanced TV, Advanced TV: Executive Views on Industry Progress and Directions, we highlight discussions with executives coming from media and data companies. In their views, the current state of Advanced TV comes…
BIA/Kelsey's Advanced TV webinar series continues with our assessment of developments in 2017 and a look ahead at expectations for 2018. We'll sort out players, roles strategies and our panel will bring their own points of view to the discussion.…
AdExchanger's Programmatic I/O New York conference brought together 1,500 marketers, agencies, media, tech and other practitioners to talk about how data, tech, and business models are evolving in programmatic advertising. Day 1 consisted of instructional, hands on workshops. Day 2 featured the…