Mobile Influences 50% Of Retail Purchases

Mobile Influences 50% of Retail Purchases

Smartphones are used by just about everyone, and they're being used to make offline buying decisions. In fact, more than 50% of all retail purchases are influenced by mobile, according to the National Retail Federation, and that's not just paid advertising. Retailers, however, are…

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Local Retail Poised For Digital Expansion

Local Retail Poised for Digital Expansion

Retail SMBs are more poised than their counterparts in other verticals to adopt sophisticated digital advertising and marketing. This is clearly shown by BIA/Kelsey's Local Commerce Monitor ™ (Wave 18) survey of small businesses. Retail SMBs are already highly oriented to…

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A Glimpse Into Next-Gen Retail Apps

Sometimes you see something so compelling you just know it's the start of something big. The 7-iCollection iPhone app recently launched by Green Tomato for 7-Eleven Hong Kong fits that bill. Simply put, it uses the phones "augmented reality" feature…

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