Video = Local Ad Opportunity

Video = Local Ad Opportunity

Thanks to commercials from Apple that show us how easy it is to make videos and pull on our heartstrings, we see how powerful a video can be in selling phones. Consumers driving the popularity of video, and a recent study…

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Co-Op Advertising Users Love Video

Co-Op Advertising Users Love Video

Yesterday I wrote about how small businesses that use co-op advertising funds are heavy users of traditional media, particularly community sponsorships and direct mail. When we look at what digital advertising channels co-op users are adopting - video is key. According to results…

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