BIA/Kelsey's 2015 Analyst Predictions

Every December, BIA/Kelsey analysts are challenged to make predictions for the coming year in their coverage areas (directories, mobile, sales, search, social, transactions & loyalty, video). This year’s batch, BIA/Kelsey’s 2015 Analyst Predictions came out last week on the eve of our Leading in Local: Interactive Local Media conference in San Francisco.

BIA/Kelsey analysts submitted more than 20 predictions, and from these the strongest 10 predictions made it into the 2015 report. This year?s crop covers a diverse range of topics, reflecting the breadth and diversity of the analysts? knowledge set.

 

Future Ahead

 

Last week at the ILM conference, three analysts offered a preview of this year’s predictions during a luncheon for BIA/Kelsey clients.

Prediction: The Era of Full-Circle Marketing Arrives

BIA/Kelsey Senior Director of Industry Strategy and Insight Abid Chaudhry predicted that seamless full-circle marketing ? the ability to combine offline and online into a single trackable campaign ? will become reality in 2015. “The combination of evolving call tracking, routing, automation technology and mature location-based marketing solutions will for the first time give marketers total click-to-purchase visibility of their marketing funnel,? Chaudhry said.

Here is Abid discussing his prediction at the client lunch:

Prediction: Angie’s List Sold, Subscriptions Dropped

Managing Director Rick Ducey shared his prediction that Angie?s List will be sold and turned into a free site in 2015. “Ratings and reviews for home improvement sites have gone mainstream,” Ducey said. “Soon there won?t be room for a premium model such as Angie?s List, which is already seeing less than 40 percent of its revenue from premium subscriptions. Buyers may come from major media ? Gannett was once interested ? or perhaps one of the digital powerhouses (Google, Amazon, Yahoo).?

 Prediction: New Era of Same Day Delivery Deferred

Sometimes analyst predictions are as much about what won’t happen as what will. VP & Chief Analyst Peter Krasilovsky believes the new era of same-day delivery will be slowed down by economic realities and poor synergies with existing products. “eBay is already pulling back on its efforts, and we?ll see others ? amazon, Walmart and Google ? also  begin to pull back from early tests,” Krasilovksy explained. “But impulse buyers will still have several options, including the continued growth of Online Order/Pick Up in Store (or neighborhood location.)?

2015 Predictions 2

The full 2015 predictions report is available for download to clients of BIA/Kelsey?s advisory services.

Note: This post was originally published on December 12 and was updated on December 19 to include a video link.

This Post Has 3 Comments

  1. Mick Kennys

    I could disagree with some of these points, but from the other side the first two are really likely to become a reality :)

  2. Terrance

    I agree the first two points probably will happen but the others such as apply pay I think wont be a game changer because once they get hacked no one will want to use it anymore. Add No. 11 More constitutional rights taken from us. Great Article.

  3. liteblue eretire

    the number of mails they take care of. It handles over a million liteblue eretire An essential note right here is that just licensed individuals can access this web site.

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BIA/Kelsey’s 2015 Analyst Predictions

Every December, BIA/Kelsey analysts are challenged to make predictions for the coming year in their coverage areas (directories, mobile, sales, search, social, transactions & loyalty, video). This year’s batch, BIA/Kelsey’s 2015 Analyst Predictions came out last week on the eve of our Leading in Local: Interactive Local Media conference in San Francisco.

BIA/Kelsey analysts submitted more than 20 predictions, and from these the strongest 10 predictions made it into the 2015 report. This year’s crop covers a diverse range of topics, reflecting the breadth and diversity of the analysts’ knowledge set.

 

Future Ahead

 

Last week at the ILM conference, three analysts offered a preview of this year’s predictions during a luncheon for BIA/Kelsey clients.

Prediction: The Era of Full-Circle Marketing Arrives

BIA/Kelsey Senior Director of Industry Strategy and Insight Abid Chaudhry predicted that seamless full-circle marketing – the ability to combine offline and online into a single trackable campaign – will become reality in 2015. “The combination of evolving call tracking, routing, automation technology and mature location-based marketing solutions will for the first time give marketers total click-to-purchase visibility of their marketing funnel,” Chaudhry said.

Here is Abid discussing his prediction at the client lunch:

Prediction: Angie’s List Sold, Subscriptions Dropped

Managing Director Rick Ducey shared his prediction that Angie’s List will be sold and turned into a free site in 2015. “Ratings and reviews for home improvement sites have gone mainstream,” Ducey said. “Soon there won’t be room for a premium model such as Angie’s List, which is already seeing less than 40 percent of its revenue from premium subscriptions. Buyers may come from major media – Gannett was once interested – or perhaps one of the digital powerhouses (Google, Amazon, Yahoo).”

 Prediction: New Era of Same Day Delivery Deferred

Sometimes analyst predictions are as much about what won’t happen as what will. VP & Chief Analyst Peter Krasilovsky believes the new era of same-day delivery will be slowed down by economic realities and poor synergies with existing products. “eBay is already pulling back on its efforts, and we’ll see others – amazon, Walmart and Google – also  begin to pull back from early tests,” Krasilovksy explained. “But impulse buyers will still have several options, including the continued growth of Online Order/Pick Up in Store (or neighborhood location.)”

2015 Predictions 2

The full 2015 predictions report is available for download to clients of BIA/Kelsey’s advisory services.

Note: This post was originally published on December 12 and was updated on December 19 to include a video link.

This Post Has 2 Comments

  1. Mick Kennys

    I could disagree with some of these points, but from the other side the first two are really likely to become a reality :)

  2. Terrance

    I agree the first two points probably will happen but the others such as apply pay I think wont be a game changer because once they get hacked no one will want to use it anymore. Add No. 11 More constitutional rights taken from us. Great Article.

Leave a Reply

Your email address will not be published. Required fields are marked *

3 × three =

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