BIA/Kelsey Workshop: 5 Trends Driving Location Based Mobile Content

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What are the top trends in location based mobile content and ads? I tackled this question last week during a presentation at Mobile Marketer’s Mobile Research Summit in New York. You can see a recorded version of the presentation below (slides and voiceover).

The event featured a progression of mobile industry analysts and the top trends & innovation they’re tracking. I’ve gotten lots of requests for the slides which are available if you email me (mbolandATbiakelsey.com). Meanwhile see the video below.

It’s an admittedly long presentation (45 minutes) but you can skip to the chapters of interest using the links below. We’re watching these trends closely and this is really just a conversation starter. Email me if you’d like to go deeper.

Presentation Chapter Links

1. Mobile by the Numbers
2. Will “Local” Save the Day?
3. It’s an Offline World
4. Search, Discovery & Big Data
5. Payments: The Ultimate Attribution

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