It was enhanced by the participation of xAd’s Monica Ho, and her discussion of xAd’s efforts, best practices and tactical advice that tie into the paper’s main themes.
Much more to come on this subject in ongoing writings and at our upcoming Leading in Local conference, March 18-20 in Boston. Enjoy
Pro tip: Depending on your browser and/or plugins, the replay will either download or stream. Being a WMV file, I find it automatically streams in IE if you want to avoid a hefty download.