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Marchex announced a new partnership with CityGrid today that will expand the Seattle company’s call advertising business to local websites such as Citysearch, Urbanspoon and Insider Pages. CityGrid Media will place Marchex’s national and local advertisers in relevant call placements across its ad network. CityGrid owns and operates Urbanspoon, Insider Pages and Citysearch. The new arrangement will connect Marchex to consumers when they are looking for products or services.

Through Marchex’s technology platform, advertisers pay for the live customer connection on a performance pricing model. Ultimately, advertisers will use the call analytics to help them better understand the value of each call. We reported Marchex’s acquisition of Jingle Networks earlier this year. After a revenue increase of 81 percent in its second quarter, Marchex is also hiring more staff.

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