Jed and I haven’t been blogging much because behind the scenes we have been researching and writing reports on Social Local Media business models. Those reports are now starting to come out and I am pleased to announce the publishing of “The Social Media Management Evolution,” our look at the rapidly growing industry devoted to helping businesses manage their social profiles.
Companies covered in the report include:
- Buddy Media
- Context Optional
- North Social
- Sprout Social
While researching the space, I was particularly struck by those companies that are riding on the back of the Facebook platform and building a “platform within the platform.” While the fragmented nature of this beast means there will be opportunity for numerous service providers, some of the companies we have profiled are rapidly building impressive beachheads, which should serve them well in the ongoing battle for digital marketing budgets.
Social Local Media Advisory clients can access the report here. And please let Jed and me know what you think.