My SearchEngineLand post on 9 Ways To Start a New Local Business Using Facebook, Twitter, Groupon & Google lays out how a new local business could effectively launch with a minimal marketing budget. From the post:
A group-buying promotion can be a fantastic way to get a local business of the ground. A successful promotion could expose your brand to a large number of potential customers. The ability for a new business to get significant trial and early cash flow could be reason enough to do one. While you’ll have to make an investment in inventory and service capacity, I would assume that have already done so to get your biz started.
Thanks to Perry Evans of Closely for inspiring this post during his remarks at the C3 Conference.