Gannett Now Producing 264 Hyperlocal Neighborhoods
Gannett announced during its earnings call yesterday that it is now producing 264 hyperlocal neighborhood sites in 10 markets. This includes the recent addition of 30 hyperlocal neighborhoods in Sacramento. The hyperlocal neighborhoods, produced in conjunction with DataSphere, have put out 30,000 stories and attracted 1.9 million page views.
In addition to the hyperlocal news, Gannett says that its new “common platform” for mobile will put out 100 sites during 1Q. The platform is capable of supporting higher end video. Mobile attracted 1.6 billion page views in 2010, representing 267 percent growth from the prior year. While much of the mobile activity centers on the national USA Today flagship, CEO Craig Dubow noted that there is growth in mobile content and advertising at both the national and local level.
More broadly, digital now accounts for $1 billion in annual revenues, or just over 18 percent of the company’s overall revenues. The digital division, which includes CareerBuilder, ShopLocal and PointRoll, had 8 percent growth in 2010.
Gannett Digital Media Network GM Josh Resnik is speaking about “Hyper Relevant” opportunities at ILM East in Boston March 21-23.