The times are a changin' when it comes to SMB customer acquisition. Non-traditional options -- including the use of social media, mobile targeting and promotional calls to action -- provide opportunities for SMBs looking to take advantage of shifts in…
Retargeting is now available for local marketing campaigns after having been primarily used by national marketers. The practice, which inserts ads that had previously been viewed on other sites, has become increasingly important for online marketing. But it hasn't been…
Can coupons be reimagined to spur more consumer engagement? That’s what DataSphere is working on. The Seattle-based company sells and hosts marketing solutions to more than 20,000 SMBs under local TV and newspaper brands owned by Gannett, Belo, Raycom, Meredith…
Local media companies have increasingly zeroed in on smaller SMBs for growth. In many cases, however, they don't have the resources to go after them. Enter DataSphere, which handles telemarketing, content and search optimization for its growing list of media…
The vision for Hyperlocal -- if you believe in it -- boils down to two camps. The first camp says it is a labor of love that must be hand-curated to work with merchants and engage the citizenry, town by…
We’ve long known that coupons provide real traction for SMB advertising. Nothing beats a customer walking through the door with a coupon in hand. But a lot of SMB website publishers haven’t really focused on them. DataSphere, on the other…
Gannett announced during its earnings call yesterday that it is now producing 264 hyperlocal neighborhood sites in 10 markets. This includes the recent addition of 30 hyperlocal neighborhoods in Sacramento. The hyperlocal neighborhoods, produced in conjunction with DataSphere, have put…
DataSphere, which creates hyperlocal blogs and sells advertising packages to small businesses on behalf of local broadcasters, will now do the same for Gannett Broadcasting, The deal initially covers ten of Gannett Broadcasting’s 19 markets, including Atlanta, Washington D.C., Tampa,…
DataSphere, a hyperlocal enabler and sales agent for local media companies, says that Northwest TV and radio giant Fisher Communications has now sold more than 1,000 hyperlocal advertisers using Datasphere's neighborhood-specific content and sales system. The system is now in…