As the year-end wrap-ups, top 10 lists, and ’08 retrospectives flood in, I noticed this item released last week from Pew (I was out last week). The part that stuck out is that the Internet has overtaken newspapers for the first time this year as a source for Americans to get their news (see chart below).
Also notable (but expected) is how the Internet has shown steep growth among younger viewers as a top source for news. It now rivals television among this segment (ages 18 to 29). This is supportive of analysis we’ve made about these competitive media, and should be taken to heart by anyone in the media and advertising worlds. Local media in particular will continue to mirror these overall trends.