BIA/Kelsey LIVE, Episode 9: Snapchat’s IPO, Foursquare & xAd
What do Snapchat's IPO and partnership with Foursquare mean? What will xAd do with WeatherBug, and what role will chatbots play in local commerce? These were a few topics on this…
Search is Aspirational, Behavior is Real: A Conversation with xAd
Search has always been one of the strongest indicators of offline user intent. And offline is where it's at, as we've been saying for years. E-commerce is about $300B in…
xAd: 80 Percent of Marketers Use Location Targeting
Location targeting has reached mass adoption among U.S. advertisers, but lack of attribution metrics still holds some back. These were the top takeaways from a report recently released by xAd…
Mapping Physical Spaces for Ad Targeting: A Conversation with xAd
Does my mobile location say that I'm in a Target store? Or am I in the parking lot? Or in the Starbucks within the Target? Or am I driving by…
xAd Lands $50 Million to Continue Location-Targeted Ad Disruption
xAd just announced that it has recieved a $50 million funding round led by Institutional Venture Partners. This joins the $24 million the company has received over three rounds to…
xAd's Data Visualization Tool, Visualized
Last week we covered xAd's new Footprints data visualization play. It paints a better picture (literally) of location ad targeting capabilities. This was a key topic at BIA/Kelsey's Atlanta conference…
xAd’s Data Visualization Tool, Visualized
Last week we covered xAd's new Footprints data visualization play. It paints a better picture (literally) of location ad targeting capabilities. This was a key topic at BIA/Kelsey's Atlanta conference…
xAd Launches New Visualization Tool for Real World Foot Traffic
xAd today launched a new product called Footprints to better measure and visualize traffic (of the analog variety). This will be a tool for marketers to better research foot traffic…
Looking Ahead to Atlanta: xAd Brings Mobile Ad Tech to Broadway
Every day Manhattan's roughly 1.6 million population expands by another 4 million, as workers and tourists flood onto the island to trade bonds, shop or take in a show.…
xAd Goes Deeper into Local With Cox
xAd is on a roll. The company just announced a channel sales deal with Cox Digital Solutions. This essentially puts xAd's location based mobile ads into the bundle that Cox…