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Local’s Spreebird Broadening Approach to Deals

Local Corp. has branched out in several directions in an effort to leverage its local platform. It has recently acquired Krillion (retail and product search) and Rovion (rich media platform and integration). Another major effort is its development of Spreebird,…

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Local.com Buys Krillion; Will Integrate Retail Information

Finally, we have the long awaited merger of a directory with a retail solution. Today, prior to its earnings call, Local.com announced it would integrate product and store availability into its growing suite of women-oriented services by acquiring Krillion.com. The…

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Local.com Creates ‘Social Buying’ Division

One of the bigger questions is how the local portals will fully leverage the emerging social deals platform, with deal a day, coupons, flash sales, et al. Local.com, which reaches 22 million unique visitors via its destination site and network,…

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Local.Com Buys Group Buying Start-Up

Local.com, which recently introduced an integrated coupon and sales platform as part of its relaunch, has announced that it will enter the group buying/deal-a-day space via the acquisition of iTwango, a Los Angeles-based start-up that launched in October. The company,…

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ILM:10: Local Content Economics ‘Not Like Demand Media’

Content farms and aggregators are a major part of the new, scalable local ecosystem. But the rules of the road are different for local content than for general content, according to executives speaking at ILM:10 in Santa Clara. MerchantCircle Local…

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Local.com Overhauls Web Site; Targets Women

Local.com has dramatically upgraded its destination site, with soft colors, an excellent user interface and renewed focus on three core categories -- “business,” “coupons” and “events.” The categories are clearly aimed at driving organic traffic from its intended audience of…

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CampusLive Connects College Students to Local SMBs

College students are a rich market for local businesses in college towns. Indeed, advertising has become more important to local SMBs as colleges increasingly compete for the business and try to keep students (and their money) on campus. CampusLive, the…

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