BIA/Kelsey – Local Media Watch

Tag: integration

  • Button Integrates Uber Into Third-party Apps

    Button Integrates Uber Into Third-party Apps

    Button, the New York-based developer of mobile deep-linking integration tools for use in local on-demand services, announced the launch of Uber integration into third-party applications. Foursquare used the tools to add a button to its location-based social sharing application to add the ability to book an Uber ride. When Foursquare members search for a location,…

  • At Leading in Local: 'Almost Any Data' Helps SMBs

    “Not all data is created equal, but almost anything can be helpful,” said Acxiom CEO and President Scott Howe, who keynoted at BIA/Kelsey’s Leading in Local: SMB Digital Marketing in New Orleans Sept. 23. Now they can choose among connection speed, day part, geotarget, behavioral — or ideally, a multi-variable segment. If they can mix…