In this edition of BIA Advisory Service's Vantage Points, we share insights from Dan Hight, Business Development and Partnership Executive and Industry Advisor for BIA. The Vantage Point series taps the perspectives of…
In this edition of BIA Advisory Service's Vantage Points, we share insights from Dan Hight, Business Development and Partnership Executive and Industry Advisor for BIA. The Vantage Point series taps the perspectives of…
In this edition of BIA Advisory Service's Vantage Points, we share insights from Dan Hight, Business Development and Partnership Executive and Industry Advisor for BIA. The Vantage Point series taps the perspectives…
While local TV groups and MVPDs strive to achieve significant revenue growth with their traditional advertising products, progress can be hampered by the increased spend shifting to digital ad platforms…
Some businesses have customer loyalty programs and others don't. According to BIA's research, about 60 percent of small and medium businesses (SMBs) either have or plan to have a customer…
Small businesses are diverse and in our Local Commerce Monitor™ (LCM) survey of small businesses we look at segments like the smallest of small businesses in terms of their advertising buying power. The…
AdExchanger's Programmatic I/O New York conference brought together 1,500 marketers, agencies, media, tech and other practitioners to talk about how data, tech, and business models are evolving in programmatic advertising. Day 1…
Ad fraud is siphoning revenue away from legitimate publishers and delivering the wrong audiences to advertisers. Both publishers and marketers targeting local audiences should not only be aware of the…
BIA/Kelsey's latest research report examining Advanced TV shows continuing innovation and progress albeit with hurdles and challenges. BIA/Kelsey defines "advanced TV" as comprising the domains of data-enhanced audience targeting via…
BIA/Kelsey's announced at Vidweek's Programmatic Summit and in its new insight report, The Rise of Advanced TV Platforms, that its updated (June 2017) local video forecast calls for linear and digital video platforms…