Direct Mail* remains the most used traditional media, according to Wave 20 of our Local Commerce Monitor™ survey of small businesses (Q3/2016), with 41.0% of small businesses using it for advertising…
On Monday, I walked through an analysis of automotive search spending in the top ten U.S. media markets. As you can see, there's tremendous variability in local spending patterns by…
HighQ a provider of cloud services just released an infographic calling 2017 the year of video marketing. Where is the bulk of video marketing happening in 2017? Social media and mobile…
Digital advertising continues to grow and provide many options for advertisers and the average number of media used by small and medium businesses is increasing. Traditional media channels (which includes…
Franchisees use an average of 20 different advertising channels to reach customers, according to Wave 20 of our Local Commerce Monitor™ survey of small businesses (Q3/2016). "It’s more important than ever…
Sales team composition is changing across all industries as information technology concentrates decision-making data in the hands of sales managers. Consequently, there are far more sales managers than at any…
"Content is not King, it's the Emperor" said Constant Contact's Heather Jackson during a case study panel at BIA/Kelsey's NEXT conference on Tuesday. According to Heather, the biggest hurdle small…
80% of small and medium businesses will use at least one social media channel for advertising and promotion in 2017. That was one of the takeaways from the opening session of BIA/Kelsey's NEXT…
In the spirit of the holidays and gift lists, BIA/Kelsey offers up our 2nd annual Holiday Wish List for SMBs. So what products and services are small and medium businesses most interested…
For the third consecutive year, social media is the top marketing channel used by small and medium-sized businesses (SMBs), according to BIA/Kelsey’s Local Commerce Monitor™, Wave 20 (LCM20). Among…