Economic Pulse: BIA’s Monthly Quick Take for December 2023
Economic Pulse: BIA’s Monthly Quick Take for December 2023 Author: Nicole Ovadia, VP, Forecasting BIA Happy Holidays! The festive season is officially upon us as we all check our lists…
Economic Pulse: BIA’s Monthly Quick Take for July 2023
I’m heading out on vacation later this week. I’m off to the Netherlands for ten days and, thankfully, I am not going on a cruise as I do want to…
BIA’s Take on Retail Media Networks for Consumer Goods Technology
Online retailers have a wealth of first-party consumer shopping and buying behavior. They know what shoppers search for, click on, add to their carts, and then remove only to add…
Leading Local Insights Podcast: New Year New Insights – Auto & Retail
Last November, BIA issued its 2023 U.S. Local Advertising Forecast, which provides our expectations on nationwide ad spend across all media and key business verticals. The forecast indicates that our…
Leading Local Insights Podcast: Holiday Retail Advertising Spend 2022
With the holiday shopping season starting earlier than ever, all eyes are on Retail stores and their outlook for ad spending. BIA has been tracking expectations in our U.S. Local…
What Keeps Multi-Location Marketers Up at Night?
Multi-location brands including franchisees, regional businesses and channel partners have moved increasing amounts of their marketing strategies and media activations into digital to derive the benefits of audience targeting and…
Five Themes for Finding Growth in a Pandemic Down Market
BIA's August forecast update again revised downward to $140 billion the total 2020 ad spending targeting local audience, a 6.1 percent decline from 2019. Of course political spending is an…
Precision Matters More for Marketers
In this edition of BIA Advisory Service's Vantage Points, we share insights from Dan Hight, Business Development and Partnership Executive and Industry Advisor for BIA. The Vantage Point series taps the perspectives of…
NAB Show Express: Selling CTV with Data-Driven Audience Activations
The NAB Show Express launched its virtual sessions last week, including one organized by BIA Advisory Services: Strategies and Case Studies in Advanced TV Ad Selling. It featured NBCU Owned…
Three Phases of COVID-19 Recovery with Data and Analytics
In this edition of BIA Advisory Services’ Vantage Points series Zach Cross, President, Revenue Analytics has a conversation with BIA's managing director Rick Ducey about the impact of COVID-19 on…