Small businesses that use programmatic advertising are optimistic about the future, with more than two thirds of them planning to increase their annual ad budget spend in 2018, according to…
Co-op advertising dollars go unused each year because small businesses are not always aware of the programs available or are unable to navigate the co-op advertising process. It's no surprise that…
All small businesses want for Christmas is a way to better connect to their customers, according to new research from BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey of Small Businesses (SMBs). The LCM, Wave…
Higher spending small businesses*, which we call Plus Spenders, use 17 ad channels - more than most small businesses and their marketing mix is evolving. According to the new wave of…
Small business that advertise on TV/cable are unique in some ways from other small businesses. This year especially, they are more optimistic about the future and plan on spending more…
Half of higher spending small and medium-sized businesses (SMBs) plan to maintain their current ad spend in 2018, according to the new wave of BIA/Kelsey’s Local Commerce Monitor™ (LCM). Another 45% plan…
Mobile usage by consumers has a direct impact on small businesses' decisions to use mobile advertising channels -- specifically location based advertising. With nearly 90% of US consumers having a phone, small businesses…
Advertisers in BIA/Kelsey’s Local Commerce Monitor™ annual survey of small and medium businesses that use directories (including Internet and Print Yellow Pages) spent more on advertising overall than those advertisers who don't…
Social media for the second year has topped as the most popular digital channel used by small businesses. 78% of small businesses say they use at least one social media…
Yesterday I wrote about how small businesses that use co-op advertising funds are heavy users of traditional media, particularly community sponsorships and direct mail. When we look at what digital advertising channels…