After ILM:10: Following Up on Google
Carter Maslan, Google product director for local search, took the stage during last week's ILM:10 conference to track and extrapolate the advancement of online local media. The aha moment for…
SMB Video: Thoughts on Yelp's Deal With TurnHere
Catching up on notable items in the local space over the past week, you may have heard that Yelp has partnered with TurnHere to exclusively offer video to its SMB…
SMB Video: Thoughts on Yelp’s Deal With TurnHere
Catching up on notable items in the local space over the past week, you may have heard that Yelp has partnered with TurnHere to exclusively offer video to its SMB…
Social Media Made Easier for Small Businesses: A Conversation With BizBrag
I recently attended a webinar hosted by SalesBlogcast that featured social media company BizBrag. My reason for attending was to learn how small and medium sized-businesses can take advantage of…
Consultative Selling: Reality or Local Media Fantasy?
Having been in the trenches for the past year talking about multiproduct selling and how a consultative or collaborative sales process is a key component for selling multiple media, I…
Peace in the Sales Ranks: Selling Multiproduct Solutions
One of the often asked questions we receive regarding sales from all local media sectors is whether multiproduct selling by a single sales force is really possible. The natural follow-on…
BIA/Kelsey Data & Analysis: A Weekly Recap
Here is a recap of posts from last week, in case you missed any. Click below to read each post in full. JD Power Roundtable: Social Media Key for Ford All…
BIA/Kelsey Research: 9% of SMBs Using Twitter
A BIA/Kelsey press release today reveals data from Local Commerce Monitor, indicating that 9 percent of small businesses use Twitter to market themselves. Thirty-two percent of SMBs meanwhile intend to…
DMS ’09: A Deep Dive Into Exclusive BIA/Kelsey Data
This session led by Charles Laughlin and Steve Marshall of BIA/Kelsey offered a glimpse into the mind-sets of both SMB advertisers and consumers as they learn to coexist in the…
DMS ’09: 9 Percent of SMBs Using Twitter
Live at DMS ’09, BIA/Kelsey research director Steve Marshall is presenting fresh data from the most recent round of Local Commerce Monitor (SMB survey). One nugget that came out of…