This afternoon at BIA/Kelsey's Leading in Local, David Kidder, serial entrepreneur, angel investor and author of the "Start-up Playbook" offered some tips that separate the truly great entrepreneurs from the also-rans.…
Last week at BIA/Kelsey's Leading in Local Conference, a panel of players in the local deals and loyalty space walked through the biggest opportunities and pain points they're facing. Tom…
Today at BIA/Kelsey's Leading in Local Conference, John Busby, VP, Marchex Institute, shared some compelling data about mobile calls and conversion rates. Busby kicked off the "Mobile Superforum" that capped off…
Native advertising was on stage today at BIA/Kelsey's Leading in Local Conference. Chris Cunningham, CEO, appsavvy and Jeff Moriarty, VP Digital, The Boston Globe spoke to reimagining advertising by integrating…
The power of localized national marketing was explored in multiple ways during an all star session today at Leading in Local: The National Impact, a conference taking place in Boston…
Last week at BIA/Kelsey's Leading in Local Conference, Foursquare CRO Steven Rosenblatt outlined some of the company's current initiatives. These are mostly built on the premise that lots of underlying…
This afternoon at BIA/Kelsey's Leading in Local, Neal Polachek, board advisor for vSplash, offered an analysis suggesting local independent pizza owners must get more sophisticated online or the rest of…
Shane Vaughn, Chief Marketing Officer at Balihoo, spoke today at BIA/Kelsey's Leading in Local Conference and shared findings from a new CMO Council research study on how national brands will…
Today at BIA/Kelsey's Leading in Local Conference, we kicked things off with an analyst roundtable. The theme: mobile is siphoning off usage from the desktop and other media. That comes…
Today's BIA/Kelsey's Leading in Local Conference began with a pre-conference workshop on "Valuation and Funding in Local Digital Media." The workshop began with a rundown of BIA/Kelsey's new M&A database, which…