Come See BIA/Kelsey at Next Week’s NAB Show
If you're planning to be at next week's NAB Show in Las Vegas, please look us up. During A Fireside Chat with Facebook and Google: Partnerships and New Ventures, I…
LIL 2013: And the Winner is… Punchcard, Inagural Liftoff Awards Lift Off
At this week's Leading in Local conference we introduced a new dimension. From now on, we'll be holding startup competitions in order to invite "new blood" into the atmosphere. This…
LIL 2013: Lincoln Millstein on Google: They are the Killer App; We are the Russian Army
To close out BIA/Kelsey's Leading in Local Conference, Hearst Executive Vice President and BIA/Kelsey conference regular Lincoln Millstein gave a cautiously optimistic view of print media's future in a brave…
LIL 2013: Enhanced Campaigns: Google Speaks
Today at BIA/Kelsey's Leading in Local Conference, Google Channel Sales Bus Dev lead Kesh Patel uncovered several aspects of Google's local efforts. Besides his former life as a 7-11 franchisee…
LIL 2013: Give SMBs a Choice with Mix of Promotions, Not Just Deals
Deals are still going strong but are never going to be the principal promotional channel for the vast majority of businesses, noted Deal Current President Patrick Dillon, who was speaking…
LIL 2013: LocalVox’s Sumner on Leveling the Playing Field for SMBs
One of the key challenges in local is to level the playing field for local SMBs so they can compete against national brands. Key areas where national brands outgun local…
LIL 2013: Instant Briefing – The IAB’s Local Committee
Sabrina Alimi, IAB's senior manager of Industry Initiatives spoke today at BIA/Kelsey's Leading in Local Conference. Alimi reported that, "IAB's Local Committee has been looking at three areas - local…
LIL 2013: Social Drives New Breed of Service Leads
The old model of pay per leads that had driven the success of ServiceMagic and other home and trade oriented service companies is shifting as social media makes its impact.…
LIL 2013: Search All Stars Talk Google (And Getting Around Google)
Local search is taking lots of new directions, with unprecedented opportunities opening up for low budget SMBs, according to an all star panel of search experts at Leading in Local…
LIL 2013: Local Liftoff Awards
This afternoon at BIA/Kelsey's Leading in Local BIA/Kelsey launched its version of the Shark Tank start up competition, the LOCAL Liftoff Awards, where three finalist companies gave a short pitch, followed…