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Precision Matters More for Marketers

Precision Matters More for Marketers

In this edition of BIA Advisory Service's Vantage Points, we share insights from Dan Hight, Business Development and Partnership Executive and Industry Advisor for BIA. The Vantage Point series taps the perspectives of…

Why Local Markets Are Best Positioned for Growth

Why Local Markets Are Best Positioned for Growth

"Industry consolidation has mitigated local market analysis and study," BIA/Kelsey's executive-in-residence Maribeth Papuga argued in yesterday's webinar "New Localism: Why Local Markets Are Best Positioned for Growth." Papuga, a 25-year media,…

At Leading in Local: 'Big Data and SMB Sophistication'

SMBs are increasingly incorporating data analytics into their marketing efforts and not surprisingly, data vendors and service providers are working to entrench themselves with SMB digital marketing channels, as several…

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