Network Effect for Beacons: A Conversation with Unacast
The tech media and blogosphere have a love/hate relationship with beacons. They have become a shining example (excuse the pun) of local's holy grail to "close the loop" in the…
The tech media and blogosphere have a love/hate relationship with beacons. They have become a shining example (excuse the pun) of local's holy grail to "close the loop" in the…
Conversational commerce is suddenly the hottest topic in tech. It combines popular messaging apps with emerging AI to make for a sexy topic that everyone is eating up. But despite the hype…
Messaging apps and chat bots are all the rage. They were a highlight at Microsoft's recent Build conference; Kik's bot store announcement last week; and they could dominate Facebook's F8 developer conference…
Search has always been one of the strongest indicators of offline user intent. And offline is where it's at, as we've been saying for years. E-commerce is about $300B in…
As big data collides with local media and commerce, location data will continue to grow in value. This will have immediate impact on the on-demand economy, whose logistics -- matching…
Call commerce continues to be one of the most under-recognized areas of the smartphone era. As we keep saying, calls are the new click -- influencing more than $1 trillion in…
I've always said that the next big horizon's in local will be retail inventory data. We've seen lots of development in this area from players like Retailigence, which obtain reliable data from…
After all the talk about mobile device capacity, a small share of it is actually utilized. Lots of "signals" emanate from our smartphones, and a growing set of chips and…
Local isn't just advertising: it continues to expand into a suite of marketing and operational services. It's not just about helping local businesses acquire new customers; it's helping them keep customers.…
Marchex today announced a new technology that brings its call analytics and attribution to unchartered waters: display ads. Known as Marchex Display Analytics, it claims to track 98 percent of…