SMB Data Point of the Week: Facebook Drives SMBs’ Social Media Use
In our Local Commerce Monitor™ (LCM) survey of small- and medium-sized businesses (SMBs) the use of social media by SMBs overall is strongly driven by Facebook. Seven out of ten…
SMBs and Analytics: Instagram Offers Three New Tools for SMBs
Instagram is being used by more small businesses. According to our Local Commerce Monitor ™ social media, especially newer channels like Instagram, are very appealing to small businesses. In our…
SMB Data Point of the Week: “Do It With/For Me” SMBs Want it All
In our Local Commerce Monitor™ (LCM) survey of SMBs we asked SMBs what model they prefer for online advertising - Do It Myself (DIY) or Do It With/For Me (DIWM/DIFM).…
The Changing Face of SMBs
The National Federal of Independent Businesses (NFIB), which is known for keeping the pulse on US small businesses through their monthly small business economics trends report, offers other interesting data on…
SMB Data Point of the Week: Larger SMBs Ad Spend is Higher on Video and Mobile
Larger SMBs, those spending more than $25,000 annually on advertising and promotion, are known as Plus Spenders in BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey of small and medium businesses. These Plus Spenders spend…
SMB Data Point of the Week: Smaller SMBs Spend Increases Dramatically Based on Ad Channel Used
Smaller SMBs, otherwise known as Core SMBs in BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey of small and medium businesses, spend an average $2,471 annually for advertising and promotion. As you can see…
Small Business Week – State of Small Business Marketing
Wrapping up National Small Business Week, the Local Search Association (LSA) published a great infographic that compiles research on the state of small business marketing. LSA's infographic reports 71 percent of SMBs manage…
SMB Data Point of the Week: New Businesses Heavy Users of Free or Low Cost Advertising
New businesses* are heavy users of free or (relatively) low cost advertising, according to BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey of SMBs. While most of the small- and medium-sized businesses in the survey…
Digital Car Shoppers Engage with Traditional Local Media
Nielsen's latest Watch Report on the media touch points of digital shoppers found live TV, specifically local news and broadcast, continues to be an effective medium to reach digital auto…
SMB Data Point of the Week: 60% of SMBs Who Use Direct Mail Use Managed Services for Digital Advertising
In our Local Commerce Monitor (LCM) Wave 19 survey of small businesses, when we look at small businesses who use direct mail, almost 60% pay a third party to manage…