Mobile's Last Inch: A Conversation With WirelessWerx
Today I had the chance to catch up with WirelessWerx, a company that brings more accurate location targeting in indoor or confined locations. This can include hotels, casinos, grocery stores…
Today I had the chance to catch up with WirelessWerx, a company that brings more accurate location targeting in indoor or confined locations. This can include hotels, casinos, grocery stores…
Today I had the chance to catch up with WirelessWerx, a company that brings more accurate location targeting in indoor or confined locations. This can include hotels, casinos, grocery stores…
The local and community news “aggregator” space is poised to become increasingly important. Local news staffs, obviously, are being whittled away with the declining economics of local news. But there…
Today Charles Laughlin and I had the chance to talk to European Directories’ group vice president of mobile, Carey Bunks. He was more forthright than most when it came to…
Lots of news coming from mobile local app provider WHERE today. Just a week after it opened up its WHERE Ads local ad network, it has launched a new Web…
If you've been reading TechCrunch this week, you'll know (or be annoyed by repeated claims) that this year's SXSW conference will be all about location-based mobile apps. They've dubbed it…
Location-based services continue to roll out left and right. TechCrunch won't stop saying this year's South By Southwest conference will be all about location (except for this contrarian piece by…
Local/social leaders from Facebook, Yelp and Twitter took the stage at IAB’s Annual Leadership Meeting in Carlsbad, California, this week to discuss what IAB President Randall Rothenberg called “the mobile/social…
It's been made clear here and other places that mobile devices enable advertising that's much more granular and targeted than the PC. We've also argued that the ad formats and campaign…
The dial continues to be turned up on location based mobile marketing. While usage evolves and creates monetization opportunities, advertiser interest grows from secular and cyclical shifts. The latter will…