SMB Data Point of the Week: “Do It With/For Me” SMBs Want it All
In our Local Commerce Monitor™ (LCM) survey of SMBs we asked SMBs what model they prefer for online advertising - Do It Myself (DIY) or Do It With/For Me (DIWM/DIFM).…
In our Local Commerce Monitor™ (LCM) survey of SMBs we asked SMBs what model they prefer for online advertising - Do It Myself (DIY) or Do It With/For Me (DIWM/DIFM).…
Larger SMBs, those spending more than $25,000 annually on advertising and promotion, are known as Plus Spenders in BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey of small and medium businesses. These Plus Spenders spend…
Smaller SMBs, otherwise known as Core SMBs in BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey of small and medium businesses, spend an average $2,471 annually for advertising and promotion. As you can see…
Wrapping up National Small Business Week, the Local Search Association (LSA) published a great infographic that compiles research on the state of small business marketing. LSA's infographic reports 71 percent of SMBs manage…
New businesses* are heavy users of free or (relatively) low cost advertising, according to BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey of SMBs. While most of the small- and medium-sized businesses in the survey…
Nielsen's latest Watch Report on the media touch points of digital shoppers found live TV, specifically local news and broadcast, continues to be an effective medium to reach digital auto…
In our Local Commerce Monitor (LCM) Wave 19 survey of small businesses, when we look at small businesses who use direct mail, almost 60% pay a third party to manage…
Size matters, when it comes to small- and medium-sized businesses, according to BIA/Kelsey's Local Commerce Monitor™ (LCM) survey of SMBs. While the vast majority of SMBs surveyed prefer a Do-It-Yourself (DIY)…
In BIA/Kelsey’s Local Commerce Monitor survey of small and medium businesses, we divided SMBS into three groups: 1 employee (very small businesses), 2 to 9 employees (small businesses) and 10 to 99 employees (medium businesses).…
Very small businesses (VSBs) compete on digital channels because they take advantage of the large amount of free digital advertising and marketing available. In our Local Commerce Monitor™ (LCM) survey of…