Given the rapid growth of mobile “near me” searches, Shoe Carnival wants to convert local searchers into shoppers.
But this seemingly obvious opportunity is mired in execution challenges. It’s not just about contextualized and location-targeted content, it’s about clean and accurate location data… a perennial local issue.
The need to optimize location data and landing pages across mobile and desktop is further challenged by fragmented mobile formats, such as web and app, says SIM Partners‘ Jay Hawkinson.
SIM Partners recently worked with Shoe Carnival to bring all this together and turn local searchers into buyers. The tactics and takeaways were unpacked at BIA/Kelsey ENGAGE, which you can see below.