SMB Data Point of the Week: Financial Services SMBs Get Social

Financial Services & Ad Budget Dedicated To Social Media Ads (LCM 18) 680×680 For Blog Post 01

According to BIA/Kelsey’s Local Commerce Monitor (LCM) Wave 18, the average annual spend on advertising and promotion for SMBs in the financial services vertical* was $31,012. This is the second highest of the verticals covered in the survey. Financial Services SMBs reported spending an average 20.4 percent, or $6,326, of their advertising budget on social media annually.

_________

BIA/Kelsey’s LCM reports can be viewed and downloaded by clients here, or purchased a la carte in the new BIA/Kelsey eStore.

*Financial Services vertical includes accounting/bookkeeping, other financial services, insurance, and real estate brokerage and development.

Leave a Reply

Your email address will not be published. Required fields are marked *

one × 3 =

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>