BIA/Kelsey Workshop: Mobile Search

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Search strategies continue to shift as more and more activity comes through the mobile front door. Google launched Enhanced Campaigns to tackle that reality, while Google Now is a play at push-based content.

In a presentation last week, I went through these and other factors that define the current state of mobile search. This includes trend analysis, as well as tactics and tangible takeaways for mobile search campaigns.

Anyone interested in the presentation (first given at Mobile Marketer’s FirstLook conference) can view it below. It includes slides and audio voiceover. For easier digestibility and navigation, the chapter links are also below.

Presentation Chapter Links 

By the numbers
It’s all about offline
Search vs. discovery
Mobile search ad tactics

 

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