France’s PagesJaunes Acquires Real Estate Advertising Site
The French directory publisher PagesJaunes, looking to gain on France’s rising real estate market, announced today its acquisition of A Vendre A Louer, a real estate advertising section from PriceMinister. PagesJaunes wants to rival SeLoger.com, the French leader in real estate listings, which was recently acquired by German media conglomerate Axel Springer.
A Vendre A Louer teams will join PagesJaunes’ Internet Activities Department under the management of Anthony Loizeau. Half of the real estate agents in the French market are PagesJaunes customers. The new acquisition is part of PagesJaunes’ Internet growth strategy and designed to accompany the growth and performance of advertising investments of real estate professionals.
A Vendre A Louer specializes in communication solutions intended for real estate agencies and to a greater degree, all professionals in real estate. AvendreALouer.fr is the second professional site for real estate advertising with more than 2.2 million unique visitors on the average per month over 2010. The company provides its customers with a telephone call counting services called “Phone Traceur” and publishes the “Aptalis” real estate transaction software.