Vantage Points: Broadcast TV Sales is Broken In this edition of BIA Advisory Services’ Vantage Points series, David Buonfiglio, Fractional (Outsourced) VP of Sales and President, Mammoth Sales Solutions, examines the state of broadcast TV sales. The Vantage Point series taps the perspectives…
Retail Media Networks Pull Tighter on Closed Loop Marketing Author: Rick Ducey, Managing Director, BIA Advisory Services We are in a Big Media meets Big Retail moment of innovation and maturation in marketing and advertising. This has implications for how…
Local CTV and FAST Services Sales 2024 Outlook: Podcast with Premion's John Vilade Author: Rick Ducey, Managing Director, BIA Advisory Services The local media landscape is adjusting to the meteoric rise of Connected TV (CTV) with an increasing inventory of…
Local video ad platforms attract significant ad spending because video in its various forms is a powerful messaging format. Examining each local video channel through different filters reveals interesting patterns for growth and revenue. Let's take a look at a…
Todd Handy, SEBPO's chief revenue officer joined BIA's Rick Ducey for a Leading Local Insights Podcast, Unraveling the Future of Local Media Revenue, to discuss how traditional media companies can grow digital revenues both in Q4 2023 and more so…
BIA recently collaborated with The Weather Company and Magid on a webinar examining the value of local news and weather content for streaming video services offered by local TV stations. Held in September, the webinar, The Streaming Forecast for Local…
Nexstar Media Group recently released a Request for Proposals seeking, "a next-generation audience measurement partner capable of providing data that accurately reflects the scale and power of the company’s national and local media businesses." This is a critical time for…
In the 2020-2026 time frame, Political digital ad spending estimates for even years hovers around $2 billion. However, in the 2024 general election cycle, BIA forecasts a 28 percent jump in digital media spending from 2020's $2.07 billion to $2.64…
ATSC3 is now in its “lighthouse phase” whereby local TV stations must share frequency on just one or two TV stations in a market to host all ATSC 1.0 services to free up other spectrum to introduce ATSC 3.0 services.…
A long under-utilized but growing asset in local radio’s ad portfolio is in-screen visual display inventory comprising text and images. Basic RDS technology available in 70-80 percent of cars on the road allows FM broadcaster to deliver program and advertising…
Marketron's 2023 Local TV Advertising Trends webinar, being hosted on January 25 at 2pm, will benchmark local TV ad projection numbers with BIA's 2023 U.S. Local Ad Forecast and will dive into tactics and strategies to find verticals that will…
As expected, political ad spend this year has been extremely high, and there's no sign of it slowing down in the final two months. Nationally, BIA forecasts that TV Over-The-Air (OTA) will reach $3.8 billion by the end of the…
In discussions with our clients, we're seeing many organizations struggling to hit their sales numbers. Sales leaders are wondering about the lingering impact of COVID, the economy, culture and other factors are affecting their sales team. Recruiting, retaining, compensating sales…
As part of welcome and burgeoning Diversity, Equity, Inclusion (DEI) initiatives, marketers and agencies are making commitments to invest more of their ad spending in minority owned media. The problem has been finding a definitive listing of these media. According…
Prasad Joglekar We recently featured Prasad Joglekar in our Leading Local Insights podcast interview series. Prasad was SVP and General Manager of TV and Cross Platform Products at Comscore; Executive Director of Marketing Science at H&S (a division of Omnicom),…
Reed Barker, Philo Philo's head of advertising, Reed Barker, sees vMVPDs (virtual Multichannel Video Program Distributors) as a natural marketplace evolution of video platforms taking advantage of advances in technology, programming, marketplace forces and ultimately what consumers and advertisers are…
BIA forecasts overall local ad spending by the motion picture industry for 2022 will reach nearly $700 million, more than half of which ($364 million) will be in digital channels. This level of spending has increased year over year since…
The local Audio advertising marketplace is becoming more competitive with more streaming services and podcasts. While the shares of local Radio OTA (Over-the-Air) advertising is eroding, Radio Digital is increasing, providing Radio Stations an avenue to still increase their sales.…
BIA forecasts that marketers will spend $85.2 billion on digital ads targeting local consumers. Over half of this was forecast to go Google (35.3 percent) and Facebook (17.4 percent). However, on last month's earnings call, Meta announced that due to…
TVB's Brad Seitter, EVP Business Development moderated a members-only session exploring how local TV sellers can drive growth opportunities by developing strategies from TVB's proprietary Purchase Funnel Study and BIA Advisory Services forecasts. BIA's ADVantage local market intelligence service forecasts…