Tag: YPG
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At Leading in Local: YPG CEO Julien Billot
In true disruptive technology style, YPG is separating digital sales from print sales to allow the company to grow overall even as print continues to decline, noted YPG CEO Julien Billot, during a keynote at Leading in Local: SMB Digital Marketing in New Orleans Sept. 22. Billot noted that YPG has been leaking revenues, with…
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What Was Behind Last Week’s YP Stock Spike?
Last week several of the leading listed directory companies saw sizable spikes in their stock prices following their Q3 earnings announcements, though the surge seems to have died off today. For example, Dex One announced its earnings on Nov. 3. On the call, CEO Alfred Mockett revealed that Dex will not achieve its previously stated goal…
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DMS ’11: Yellow API Puts YPG Front and Center for Local Apps
YPG of Canada has greatly boosted traffic and repositioned itself as a center for local applications by opening up its data via an open API (Application Program Interface). YPG Director of Business Development Darby Sieben, speaking at DMS ’11 in Denver, said that 50 percent of YPG’s mobile search traffic now comes from the API…
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YPG Sells Trader Business
Canada’s Yellow Media announced today that it has sold its Trader Corp. vertical media business to the private equity firm Apax Partners for C$745 million. The deal lets YPG focus on transforming its core directories business and the cash helps improve the company’s balance sheet. YPG is not completely getting out of the vertical media business, at…
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YPG’s Trader Acquires CanadianDriver.com
YPG in Canada took yet another step outside its core Yellow Pages business this week with the acquisition of CanadianDriver.com, which will complement its Trader Corp. auto classifieds unit. CanadianDriver.com, which is dubbed “Canada’s online auto magazine,” is an 11-year-old consumer focused site that features new car reviews, test drives and automotive news as well…
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YPG's Trader Acquires CanadianDriver.com
YPG in Canada took yet another step outside its core Yellow Pages business this week with the acquisition of CanadianDriver.com, which will complement its Trader Corp. auto classifieds unit. CanadianDriver.com, which is dubbed “Canada’s online auto magazine,” is an 11-year-old consumer focused site that features new car reviews, test drives and automotive news as well…
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Praized Media Rolls Out ‘Needium’ for Social-Based Leads
Praized Media, recognizing that social-based media has largely moved from the blogosphere to social media sites during the past two years, has now rolled out “Needium,” a new semantic search site that crawls Facebook and Twitter for specific leads. “A lot of the conversation in blogs now occurs on Twitter and Facebook,” says cofounder Sebastian…