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YP Launches Cross-Device Retargeting

  We live in a multi-screen world, where an action begun on one device is often completed on another. Marketers are eager to follow a consumer all the way along this cross-device chain of actions. That's the cross-device retargeting challenge,…

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YP Boosts Data with Goodzer Deal

YP has made a deal to include Goodzer's enhanced local services data across 3,000 business categories on and YP's mobile app. The move is designed to improve the value of YP's owned and operated digital properties to merchants and…

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YP Upgrades Its Mybook Tool

YP has unveiled a new version of its mybook feature on, making the tool more social by enabling users to share their mybook content with friends via email, SMS and social media. Mybook is a tool that allows users to…

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Strategic Deal to Boost Yelp, YP

Coming on the heels of its big content deal with Yahoo, Yelp has inked a strategic agreement with directories giant YP to use the vast YP sales force to sell its inventory. The deal expands Yelp's sales reach while at…

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AT&T Completes YP Sale

AT&T has finalized the sale of 53 percent of its Yellow Pages operation to the private equity firm Cerberus Capital, which has launched YP Holdings LLC. The new company will be led by newly appointed CEO David Krantz, who had…

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