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Yext IPO: Reviving Local Funding?

Yext, the "knowledge engine" of business listings, has filed to offer stock to the public after 11 years of challenging growth. Between 2015 and 2016, Yext saw net revenues rise 49.5 percent to $89.7 million while net losses increased by…

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Location is Foundational in a Mobile World: Yext Launches Xone

Today, Yext, a location software company with roots in local listings management, launched Xone (pronounced ‘zone’). It's a beacon-based platform for brands and retailers to engage customers across the online-to-offline divide. We sat down with the company to learn more…

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ILM West: What’s the 411 for SMBs?

Our audience might be upset that Jed’s Burgers, a fictitious business set up for the Yext PowerListings demo isn’t real. What may be more upsetting is the fact that 20 percent of local searches will return the wrong information. Lerman…

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Talkin’ ‘Tags’ With Yext CEO Howard Lerman

As my colleague Jed Williams has previously written, Yext’s Tags initiative is a big one, going up against Google Places with a broad (and "open") network of 20 participating Internet Yellow Pages and online directory sites, including AOL’s MapQuest and…

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