Yellowbook CEO Joe Walsh made a very direct case this morning for massive consolidation in the core U.S. Yellow Pages business sometime over the next couple of years. Ultimately, Walsh believes there will be a single national print Yellow…
The Internet Yellow Pages business model has largely refocused on hosting small-business websites, and upselling from that position. At least, it has for Yellowbook. Yellowbook Chief New Media Officer Pat Marshall, speaking at the recent Borrell conference in New York,…
Today, Yellowbook is launching a group buying/deal-a-day product called Weforia.com in three of its markets -- Boston, Phoenix and Ft. Myers, Florida. This makes Yellowbook the first U.S. Yellow Pages publishers to enter this space, which has become a local…
This week Yellowbook launched a new ad campaign that pretty well captures the multiproduct sales approach that most of the world's major publishers are embracing in one form or another. The ads declare how the company has moved "Beyond Yellow"…
Yellowbook had signed on to a new local ad exchange launched today by Chitika, an ad network established in 2003 that serves more than 2 billion monthly impressions across 80,000 Web sites. The core idea is to apply…
Today, Yellowbook is rolling out a partnership with European mobile app developer Adaffix similar to deals Adaffix has been launching in recent months across Europe. The app presents a clear monetization opportunity by suggesting three alternative businesses when the caller's…
I finally got around to viewing Yellowbook CEO Joe Walsh's recent appearance on FoxBusinessNetwork. The line of questioning presumed the obsolescence of print, which Walsh certainly anticipated. He made a few assertions that one might expect -- that people still…
Yell, the U.K.'s largest directory publisher, announced today that it will move 100 percent of its print directories onto a compact print format by the end of June this year. Yell bills the announcement as the "biggest design revamp for…