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Yellowbook Jumps Into Deal-a-Day Space

Today, Yellowbook is launching a group buying/deal-a-day product called in three of its markets -- Boston, Phoenix and Ft. Myers, Florida. This makes Yellowbook the first U.S. Yellow Pages publishers to enter this space, which has become a local…

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Yellowbook Launches Partnership With Adaffix

Today, Yellowbook is rolling out a partnership with European mobile app developer Adaffix similar to deals Adaffix has been launching in recent months across Europe. The app presents a clear monetization opportunity by suggesting three alternative businesses when the caller's…

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Walsh Offers Nuanced Defense of Print on Fox

I finally got around to viewing Yellowbook CEO Joe Walsh's recent appearance on FoxBusinessNetwork. The line of questioning presumed the obsolescence of print, which Walsh certainly anticipated. He made a few assertions that one might expect -- that people still…

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Yell Goes All In on Small Print Format

Yell, the U.K.'s largest directory publisher, announced today that it will move 100 percent of its print directories onto a compact print format by the end of June this year. Yell bills the announcement as the "biggest design revamp for…

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