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Articles tagged with: Yellowbook

Conferences, Yellow Pages »

[21 Sep 2011 | No Comment | ]

Yellowbook CEO Joe Walsh made a very direct case this morning for massive consolidation in the core U.S. Yellow Pages business sometime over the next couple of years. Ultimately, Walsh believes there will be a single national print Yellow Pages company, which he says will be an excellent platform to pivot to a digital business.
As …

Online/Interactive, Yellow Pages, Yellow Pages, Internet »

[14 Mar 2011 | 3 Comments | ]

The Internet Yellow Pages business model has largely refocused on hosting small-business websites, and upselling from that position. At least, it has for Yellowbook.
Yellowbook Chief New Media Officer Pat Marshall, speaking at the recent Borrell conference in New York, said “it used to be about listings. Now it is websites.” Marshall noted that Yellowbook will …

Coupons/Deals, Online/Interactive, Yellow Pages »

[25 Aug 2010 | No Comment | ]

Today, Yellowbook is launching a group buying/deal-a-day product called Weforia.com in three of its markets — Boston, Phoenix and Ft. Myers, Florida. This makes Yellowbook the first U.S. Yellow Pages publishers to enter this space, which has become a local phenomenon thanks to the success of Groupon.
Yellowbook’s Mike Wilson told us this morning that the …

Online/Interactive, Yellow Pages »

[13 Aug 2010 | No Comment | ]

Here is a summary of recent, noteworthy developments in the global Yellow Pages space:
Following an industry trend, U.K.-based Yell has begun distribution of a truncated Yellow Pages directory in a three-pronged effort to save paper, reduce waste and meet changing user needs. Recent consumer research underscores a desire for a book smaller in dimension. The …

Online/Interactive, Yellow Pages »

[5 Aug 2010 | One Comment | ]

This week Yellowbook launched a new ad campaign that pretty well captures the multiproduct sales approach that most of the world’s major publishers are embracing in one form or another. The ads declare how the company has moved “Beyond Yellow” to help small-business advertisers sort out the myriad media choices through a single relationship — …

Advertising Networks, Online/Interactive, Yellow Pages »

[9 Jul 2010 | No Comment | ]


Yellowbook had signed on to a new local ad exchange launched today by Chitika, an ad network established in 2003 that serves more than 2 billion monthly impressions across 80,000 Web sites. The core idea is to apply the ad exchange model to the local and mobile space.
For Yellowbook, the exchange offers a way to better …

Online/Interactive, Yellow Pages »

[6 Jul 2010 | No Comment | ]

Today, Yellowbook is rolling out a partnership with European mobile app developer Adaffix similar to deals Adaffix has been launching in recent months across Europe. The app presents a clear monetization opportunity by suggesting three alternative businesses when the caller’s first choice merchant doesn’t answer the phone.
Under the partnership, Yellowbook will be the data provider …

Online/Interactive, Yellow Pages, Yellow Pages, Print »

[13 Mar 2010 | 2 Comments | ]

I finally got around to viewing Yellowbook CEO Joe Walsh’s recent appearance on FoxBusinessNetwork. The line of questioning presumed the obsolescence of print, which Walsh certainly anticipated. He made a few assertions that one might expect — that people still use phone books, despite what you might think, and that Yellowbook has been responsive to …

Online/Interactive, Yellow Pages, Yellow Pages, Print »

[10 Feb 2010 | No Comment | ]

Yell, the U.K.’s largest directory publisher, announced today that it will move 100 percent of its print directories onto a compact print format by the end of June this year. Yell bills the announcement as the “biggest design revamp for more than 40 years.”
Yell’s decision furthers a global trend to reduce the footprint of print …