Tag: Women Leading In Local

  • At BIA/Kelsey NEXT: Which is Better? Long or Short Form Content?

    At BIA/Kelsey NEXT: Which is Better? Long or Short Form Content?

    The question of “when it comes to content which is better, long form or short form?” came up during a case study panel at BIA/Kelsey’s NEXT conference. Our panel attendees, who are leaders from major local marketing companies, had a lot to say on the subject. Ashley Taylor Anderson, Director of Content, Ceros “What do you…

  • At BIA/Kelsey NEXT: Don’t Manage Employees… Coach

    At BIA/Kelsey NEXT: Don’t Manage Employees… Coach

    Millennials prefer to be coached, not managed… according to Kimberli Lewis of Global Business Therapy. We often focus on the challenges women face in the workforce as opposed to how women can use their strengths to be more effective and get recognized. A coaching style of management, with both individuals and teams, uses the strengths women…

  • Women In Local Media – Nancy Shenker & SheBoom

    Women In Local Media – Nancy Shenker & SheBoom

    Yesterday at BIA/Kelsey’s Engage pre-conference Women Leading In Local  session sponsored by Advice Local, Nancy Shenker, media strategist and CEO of TheOnSwitch spoke about her new initiative, SheBoom, and offered advice on career development for women in their 20s, 30s, and 40s. She has worked at the C-level of big brand companies and helped 100s of small businesses…

  • At BIA/Kelsey NEXT: Women Leading in Local

    At BIA/Kelsey NEXT: Women Leading in Local

    Women attendees at BIA/Kelsey’s NEXT conference jumpstarted their networking during a one-hour meet-up session on Tuesday night. Women LEADING IN LOCAL, which supports and illuminates women who are industry leaders in local media or marketing, held a special discussion and cocktail party for women only, has become a staple at BIA/Kelsey conferences. Sponsored by Yahoo Gemini the women attendees…

  • At BIA/Kelsey SMB: Women are Leading in Local

    At BIA/Kelsey SMB: Women are Leading in Local

    Women attendees at BIA/Kelsey’s SMB conference jumpstarted their networking at a session just for them on Monday night. Women Leading in Local, a special discussion and cocktail party for women only, has become a staple at BIA/Kelsey conferences. Over cocktails, attendees heard from several inspiring guest speakers and women business owners. And while enjoying cocktails, attendees were able to…

  • At Rocks Digital 2015: Women Leading in Local Focus on Leadership

    At Rocks Digital 2015: Women Leading in Local Focus on Leadership

    Rocks Digital 2015 was held June 29-30 in Dallas, Texas. This year’s digital marketing conference brought two days education, information and resources to business owners, digital marketing agencies and enterprise level service providers. The Rocks Digital conference is the brain child of two amazing women in local: Lissa Duty, Social Media Authority and Bernadette Coleman, CEO…

  • At BIA/Kelsey NATIONAL: Four Rules to Live and Work By

    One the first day of the BIA/Kelsey NATIONAL conference, the women attendees wrapped up their day at BIA/Kelsey’s special networking session “Women Leading in Local.” Our speakers for this session were Tina Paparone and Angela Giovine, founders of Happenings Media. Angela and Tina shared their story and discussed techniques for successfully striking authentic chords within…

  • At Leading in Local: ILM 2013: Women Leading in Local

    Networking is key at any conference and the opportunity to network with other women is considered to be of high importance to many of us females in the corporate world. BIA/Kelsey was sure to give its female conference attendees that opportunity at our Leading in Local: Interactive Local Media Conference during our second Women Leading…