Since the decision by the Supreme Court for states to have control over the legalization of Online Sports Gambling in 2018 there has been an incredible influx of revenue for media outlets as states throughout the country have legalized online…
In episode 5 of Leading Local Insights, Financial Services Businesses and Local Media, BIA's Managing Director Rick Ducey examines the ad spend and media selections of businesses in the legal services vertical. According to BIA's estimates, the Financial Services vertical…
Political Campaigns will continue to use linear television as the dominant platform for advertising. BIA is updating our estimates for 2020 political advertising spend from $6.55B to $6.58B. In 2020, linear TV will get the largest share of political ad…
Local businesses in Education believe in traditional media; over three quarters of their ad spend goes to traditional media. TV has the largest share of the traditional spend (21 percent). BIA's Education vertical is made up of local businesses including…
We've spent the last few weeks talking about businesses in the Entertainment and Financial Services verticals were most likely to increase their ad spend in 2019, according to results from SAM ™, BIA’s Survey of Advertising and Marketing. Home and…
In BIA/Kelsey’s Local Commerce Monitor™ nearly a third of small businesses in the financial services vertical opt for a “do it with/for me” model. This is the largest percent among our vertical categories with most opting for "do it myself". Financial…
On Monday, BuildZoom announced it has raised $2.2 million. With the latest round of infusion, we asked the Co-Founder, Jiyan Wei, where the company is headed next. "Our goal is to bring transparency to consumers who are shopping for…
The $1.8 billion of leisure/recreation advertising on Out-of-Home media was its largest vertical, representing 25% of total Out-of-Home advertising in 2012, according to BIA/Kelsey's Media Ad View Plus. The Finance/Insurance vertical was the second highest, with 10% of total Out-of-Home…
Vertical businesses that have relied on Yellow Pages and newspapers and other classified channels aren’t always seeing the same performance-based results that they might expect in the Google age. But many of them also aren’t likely to become keyword experts,…