Tag: Traditional Media

  • Local Strategies for Selling Digital

    Local Strategies for Selling Digital

    Local advertisers from the small local cleaners to franchisees all have a similar challenge – getting their message in front of customers on many screens and places. On average, a local business uses at least 9 different ad channels. That means working with multiple companies and salespeople. If traditional media sellers can help advertisers build cross-platform campaigns…

  • With Most Home and Trade Small Businesses Maintaining Ad Spend, What’s A Seller to Do?

    With Most Home and Trade Small Businesses Maintaining Ad Spend, What’s A Seller to Do?

    With nearly 7 out of 10 Home & Trade* small businesses planning to maintain their current ad spend levels, what is a service seller to do? We delved into the latest data on small businesses in the Home & Trade vertical from BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey of small businesses and it was a mixed bag. The…

  • One Big Radio Deal and a Continuous TV Deals Defined 2017.  Now, Trending Factors for 2018

    One Big Radio Deal and a Continuous TV Deals Defined 2017. Now, Trending Factors for 2018

    In terms of radio and television station transactions, the past year was strong but not overwhelming. As shown in the year end totals, BIA/Kelsey reports that the total number of television stations sold in 2017 were 107 for a total value of nearly $4.7 billion. For radio, there were 755 stations sold in 2017 for…

  • What Businesses Are Advertising on TV or Cable?

    What Businesses Are Advertising on TV or Cable?

    Small business that advertise on TV/cable are unique in some ways from other small businesses. This year especially, they are more optimistic about the future and plan on spending more on advertising in 2018.  Other unique qualities include their size. These businesses are larger than the average small business in BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey,…

  • Home and Trade Small Businesses Still Value Traditional Media

    Home and Trade Small Businesses Still Value Traditional Media

    Despite the strong growth of digital and mobile media advertising, small businesses in the Home and Trade vertical (construction/contracting, plumbers, HVAC, etc.) continue to prefer traditional media channels for advertising and promotion, according to data from BIA/Kelsey’s Local Commerce Monitor™ survey of small businesses (Q3/2016). As you can see in the chart below, three of the…

  • Radio Advertising Revenue Quite Diverse, According to Media Ad View Plus

    According to BIA/Kelsey’s Media Ad View Plus, radio garnered nearly $14.7 billion in advertising revenue in 2012, representing over 11% of total advertising spend, placing it in fourth place behind direct mail, newspaper and television. Unlike other media, radio advertising is quite diverse, generating 10% or more of its advertising from five different verticals. Retail…

  • Newspaper Was the Second Highest Grossing Advertising Medium in 2012

    Despite the well documented declines in newspaper circulation, advertising on newspaper was $22.5 billion in 2012, representing 17.1% of total advertising spend in the U.S. and second only to direct mail, according to BIA/Kelsey’s Media Ad View Plus. In a previous blog post, I mentioned that newspaper was the medium of choice for real estate…