Tag: Traditional Media
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Local Strategies for Selling Digital
Local advertisers from the small local cleaners to franchisees all have a similar challenge – getting their message in front of customers on many screens and places. On average, a local business uses at least 9 different ad channels. That means working with multiple companies and salespeople. If traditional media sellers can help advertisers build cross-platform campaigns…
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With Most Home and Trade Small Businesses Maintaining Ad Spend, What’s A Seller to Do?
With nearly 7 out of 10 Home & Trade* small businesses planning to maintain their current ad spend levels, what is a service seller to do? We delved into the latest data on small businesses in the Home & Trade vertical from BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey of small businesses and it was a mixed bag. The…
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One Big Radio Deal and a Continuous TV Deals Defined 2017. Now, Trending Factors for 2018
In terms of radio and television station transactions, the past year was strong but not overwhelming. As shown in the year end totals, BIA/Kelsey reports that the total number of television stations sold in 2017 were 107 for a total value of nearly $4.7 billion. For radio, there were 755 stations sold in 2017 for…
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What Businesses Are Advertising on TV or Cable?
Small business that advertise on TV/cable are unique in some ways from other small businesses. This year especially, they are more optimistic about the future and plan on spending more on advertising in 2018. Other unique qualities include their size. These businesses are larger than the average small business in BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey,…
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Home and Trade Small Businesses Still Value Traditional Media
Despite the strong growth of digital and mobile media advertising, small businesses in the Home and Trade vertical (construction/contracting, plumbers, HVAC, etc.) continue to prefer traditional media channels for advertising and promotion, according to data from BIA/Kelsey’s Local Commerce Monitor™ survey of small businesses (Q3/2016). As you can see in the chart below, three of the…