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8 out of 10 Small Businesses Use Social Media Advertising

  80% of small businesses use social media for advertising and promotion, according to data from BIA’s latest Local Commerce Monitor™ (LCM) survey report, Social Media Advertising and Small Businesses. This includes free social media channels, such as a Facebook page.  Local advertising on social media channels…

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Small Businesses Are Seeing Value in Instagram

Small businesses are increasingly using Instagram for advertising and promotion, according to Wave 20 of our Local Commerce Monitor™ survey of small businesses (Q3/2016). While a Facebook page is still the most popular social media used by small businesses, their increased use of Instagram year-over-year,…

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