Tag: social media marketing
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Digital Opportunities for TV/Cable Ad Sellers Abound
BIA’s 2019 local advertising forecast shows over-the-air (OTA) television advertising as the fourth largest of all media in advertising dollars at over $17 billion in local in 2019. Cable TV is forecast at $5.8 billion in 2019. While digital/online television advertising accounts for a much smaller portion of local advertising dollars, $1.3 billion, we forecast it to grow…
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Mobile is the Fastest Growing Advertising Channel
56.5% of small businesses are using mobile advertising, according to data from BIA’s latest Local Commerce Monitor™ (LCM) survey report, Mobile Advertising and Small Businesses, up from 22.9% of small businesses just two years ago. Small business advertisers are attracted to mobile’s better ad reach, as well as customer and location-based targeting capabilities. Mobile should be sold as part of the digital…
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8 out of 10 Small Businesses Use Social Media Advertising
80% of small businesses use social media for advertising and promotion, according to data from BIA’s latest Local Commerce Monitor™ (LCM) survey report, Social Media Advertising and Small Businesses. This includes free social media channels, such as a Facebook page. Local advertising on social media channels will be $23.3 billion, according to BIA/Kelsey’s U.S. Local Advertising Forecast 2018: Mobile and Social estimates. By 2022 social…
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Entertainment Small Businesses Are Digital DIYers
Entertainment small businesses use numerous (average 10) channels to promote their venues and services so it’s no surprise they lean toward digital and social media. Their top three most used media channels for advertising and promotion are digital and either free or have low-cost alternatives. But their affinity for free and low-cost solutions is evident…
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Twitter Popular With Small Businesses
When it comes to social media usage by small and medium businesses (SMBs), Facebook is still King, with 45.0% of SMBs saying they use a Facebook page for advertising and promotion, according to Wave 20 of our Local Commerce Monitor™ survey of small businesses (Q3/2016). That puts a Facebook page as the most used media overall in…
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Small Businesses Are Seeing Value in Instagram
Small businesses are increasingly using Instagram for advertising and promotion, according to Wave 20 of our Local Commerce Monitor™ survey of small businesses (Q3/2016). While a Facebook page is still the most popular social media used by small businesses, their increased use of Instagram year-over-year, from 8.1% in Wave 18 (Q3/2014) to 15.1% in Wave 20 (Q3/2016). Of those small businesses…
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What Do SMBs Want in 2017?
In the spirit of the holidays and gift lists, BIA/Kelsey offers up our 2nd annual Holiday Wish List for SMBs. So what products and services are small and medium businesses most interested in adding to their marketing activities in 2017? In Wave 20 of our Local Commerce Monitor™ survey of small businesses (Q3/2016), we asked small businesses about their marketing…
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Small Businesses Spend Most Time on Content on Social Media
A new study from the Alternative Board looks at the challenges faced by small businesses on social media. Over half of small businesses in the US have a Facebook page and the challenge for small businesses is not social presence but how to connect to consumers through social media. The Alternative Board study found that…
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SMB Data Point of the Week: Small Businesses Increased Use of Instagram and Pinterest
With the end of summer and start of school, back to school shopping is on many consumers minds – 55% are using Pinterest for online shopping according to a Kleiner Perkin’s trend report. BIA/Kelsey track small business use of more than fifty advertising channels in our Local Commerce Monitor™ (LCM) survey. Usage of Pinterest and Instagram increased…
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Put a Pin in It – Pinterest Hopes To Become a Shopping Hub
Recently Pinterest introduced several new e-commerce features that it hopes will encourage its 100 million monthly users to buy items through its website. “These features are a big step in helping Pinterest become more of a shopping hub,” said company founder and CEO Ben Silbermann. Buyable Pins were first introduced on the mobile app is also on their site. New offerings…
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SMB Data Point of the Week: Facebook Drives SMBs’ Social Media Use
In our Local Commerce Monitor™ (LCM) survey of small- and medium-sized businesses (SMBs) the use of social media by SMBs overall is strongly driven by Facebook. Seven out of ten SMBs in our full sample* report using at least one of the different social media platforms/formats. 57.4% of the SMBs in our full sample reported using…
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SMBs Spend on Social Media Advertising
Social Media is the top marketing channel for SMBs once again, according to Wave 19 of Local Commerce Monitor (LCM), our survey of small and medium businesses. 73.2% of SMBs in the full sample reported that they use social media to promote their businesses, with a Facebook page being the most popular media channel. But…
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SMB Data Point of the Week: Higher Spending SMBs and Social Media
According to BIA/Kelsey’s Local Commerce Monitor (LCM), survey of small- and medium-sized businesses, the higher spending Plus Spender SMBs* had an average annual spend of $75,169 for advertising and promotion. The Plus Spenders spent an average of 17.8% of their advertising budget on social media, which works out to be about $13,380 a year. The percentage of ad spend…