For 2020 political and over-the-top (OTT) advertising, and growth in mobile and social ads, will be key ingredients for local media's 5.5% growth from 2019. BIA estimates total local advertising revenue in the U.S. will reach $161.1 billion in 2020,…
Local ad revenues for 2019 are forecasted to have a strong year. Unemployment and general optimism for future growth has led to strong consumer spending, with national and local advertisers having greater incentive to increase their spending as well. Local…
All size businesses direct almost two-thirds of their marketing dollars into activating local media ad platforms and the remainder into promotions. For businesses with 500 or more employees, this spending averages $4.48 million for advertising and $2.18 million on promotions.…
Our Local Advertising Forecast projection for 2018 shows the largest annual ad increase in the past five years. While local advertising marketplace revenue has been growing steadily, total local advertising revenue in the U.S. will reach $151.2 billion in 2018,…
Nearly all of small businesses use social media (pages, ads, native, video, etc.) to advertise, whether free or paid solutions. And according to our Local Commerce Monitor™ survey of small businesses (Q3/2016) they are investing in their social media marketing --…
This week Snapchat announced it was rolling out a new feature on its platform called World Lenses. World Lenses is basically a filter, but live Augmented Reality (AR). With World Lenses, anyone with a smartphone camera can add 3D elements to any…
AirBnB, the home and apartment on-demand rental service, said yesterday it will lead a $13 million investment in Resy, a New York-based restaurant reservation service founded by entrpreneurs Gary Vaynerchuk, Ben Leventhal and Michael Montero. All have deep online marketing…
June is graduation month and in the spirit of graduation month in our Local Commerce Monitor™ Wave 19 data, there are some interesting segments of SMBs who are ahead of the curve on their use social or mobile channels than the…
According to our Local Commerce Monitor™ data the main driver of adoption of new technology for SMBs is cost and ease of use. Ascend2 and Research Partners in their recent State of Digital Marketing/SMB Benchmarks 2016 look deeper into the what and…
Social media is now the top marketing channel for SMBs, according to BIA/Kelsey's Local Commerce Monitor. And it goes beyond SMBs: national companies like franchises and chains are utilizing social media to engage local customers. Last week we covered how…
The last few months has seen a blitz of "buy" buttons in social apps. This is aligned with the shifting ways people are consuming mobile content, especially within apps. It's all about capturing high intent. In the same spirit, Facebook just…
Geoff Cramer, CEO of SocialMadeSimple Adam Japko, President of Digital Sherpa Mark Schmulen, General Manager of Social Media for Constant Contact Neil Kataria, President of newBrandAnalytics Catherine Tucker, Associate Professor of Marketing for MIT Sloan School of Management Social Local…
American Express executive Leslie Berland described how the company is using its unique relationship with merchants to help national brands and local small business leverage social media. Berland delivered the opening keynote address here at ILM East in Boston. "We…
BIA/Kelsey's top analysts kicked off this week's ILM East conference in Boston with some data-supported insights into their respective coverage areas. Some examples: * Social Local Media program director Jed Williams walked the audience through his recent detailed assessment of Facebook's…
Here’s what we’ve been waiting to announce: Google Offers’ head Nitin Mangtani will join our great list of keynoters at ILM East March 26-28 in Boston. We believe Mangtani’s appearance marks one of the first public debuts of Google Offers,…
Fifteen game-changing trends are happening right now in local media, and our analyst team discussed each one in today's webinar ahead of our ILM East conference. Here's the rundown: Curated commerce or the place where social, mobile and video intersect.…
ILM East is coming back to Boston March 26-28 with a lineup of doers and innovators who are transforming and redefining the local space. Highlights include a featured keynote from industry legend Ted Leonsis (Groupon vice chair/AmEx board member/sports team…