BIA/Kelsey – Local Media Watch

Tag: Snapchat

  • The Fight Over Small Businesses and Augmented Reality

    This week Snapchat announced it was rolling out a new feature on its platform called World Lenses. World Lenses is basically a filter, but live Augmented Reality (AR). With World Lenses, anyone with a smartphone camera can add 3D elements to any scene they want to snap a picture of. Not to be outdone, later in the…

  • BIA/Kelsey LIVE, Episode 20: Working out With Google and SMB Data Galore

    BIA/Kelsey LIVE, Episode 20: Working out With Google and SMB Data Galore

    Google enters fitness class scheduling, Pinterest makes an SMB power move, and Snapchat lags in SMB adoption. These were the topics discussed on this week’s BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of guests, we’ll be live every Thursday at 10am PDT. Let us know if you have topic suggestions or want to join…

  • Snapchat and Small Businesses

    Snapchat and Small Businesses

    Snapchat is one of the most popular apps for consumers  (particularly millennials), according to a new comScore report , but how popular is it with small businesses? Snapchat, a recent addition to our Local Commerce Monitor™ survey of small businesses (Q3/2016), isn’t among the top 10 most used media by small businesses. It isn’t even among the top 10…

  • 2017 The Year of Video Marketing ?!

    HighQ a provider of cloud services just released an infographic calling 2017 the year of video marketing. Where is the bulk of video marketing happening in 2017? Social media and mobile are big players (Facebook, Snapchat, Twitter) and according to the infographic 500m people watch video on Facebook daily and 10b on Snapchat. Marketers are jumping…

  • PSA: Getting Started with Snapchat Geofilters

    PSA: Getting Started with Snapchat Geofilters

    Snapchat is my new favorite dark horse in the world of location-based marketing. We’ve covered its local implications a few times on the page and on the stage, which most recently advanced with Geofilters. Following its white paper on the topic, Yext held a webinar this week to walk us through Geofilters — what they…

  • Social-Local Landscape: Are Snaps the New Check-in?

    Social Media’s place in the local marketing pantheon continues to be cemented in our SMB survey data.  More evidence came with Facebook’s announced 40 million SMB active Pages (2 million of those advertise). Twitter, Vine, Instagram and Meerkat are also localizing in different ways. But what about Snapchat? It’s the fastest growing social media among Millennials —…