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Small Business Saturday Is Not The Only Day Consumers Shop Local

Small Business Saturday Is Not the Only Day Consumers Shop Local

  • November 17, 2016
  • CMatthiessen

American Express is in its sixth year of supporting small businesses and the local economy with Small Business Saturday.  The National Federation of Independent Businesses and American Express released the fourth-annual Small Business Saturday Consumer Insights Survey. In it they…

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SMB Data Point Of The Week: SMBs That Use Co-Op Funds Only Spend 25% On Digital

SMB Data Point of the Week: SMBs That Use Co-Op Funds Only Spend 25% on Digital

  • November 9, 2016
  • Suzanne Ackley

According to data from Wave 20 (Q3/2016) of BIA/Kelsey’s Local Commerce Monitor™ annual survey of small and medium businesses (SMBs), about 15% of the 1,000 SMBs surveyed reported using funds from a co-op program, down slightly from 18% in Wave 19 (Q3/2015). 25% of…

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Consumer Recall And Lift Better With Print + Online

Consumer Recall and Lift Better with Print + Online

  • November 2, 2016
  • Suzanne Ackley

Pinterest is not the only place consumers go for inspiration and planning -- in fact adding print to digital helps consumer recall."Print ads (in magazines) can be read more leisurely, and be more evocative; they can encourage readers to fantasize, to put themselves…

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SMB Data Point Of The Week: SMBs Are Feeling Optimistic About The Future

SMB Data Point of the Week: SMBs Are Feeling Optimistic About the Future

  • October 26, 2016
  • Suzanne Ackley

Small businesses are feeling more optimistic about their businesses and industries, according to BIA/Kelsey’s Local Commerce Monitor™ survey of small and medium sized businesses (SMBs). Two new questions added in Wave 20 (3Q/2016) of our survey deal with SMBs' feelings regarding revenue changes in…

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Webinar: What Will Tax Code Changes Mean For Family-Owned Businesses?

Webinar: What Will Tax Code Changes Mean for Family-Owned Businesses?

  • October 11, 2016
  • BIA/Kelsey

Proposed Tax Code Changes Could Cost Family-Owned Businesses Dearly By Lauren Butler On August 2, the IRS issued proposed regulations regarding Section 2704 of the Internal Revenue Code. This could reduce or disallow the discounts on non-controlling interests in many…

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Micro-SMBs And Websites – Still An Issue Seen In BIA/Kelsey’s LCM 20 Results

Micro-SMBs and Websites – Still An Issue seen in BIA/Kelsey’s LCM 20 Results

  • October 11, 2016
  • Rick Ducey

Just 40.3% of small businesses use websites for advertising or promotion purposes, according to BIA/Kelsey's Local Commerce Monitor™ (Wave 20) survey of businesses with less than 100 employees conducted in Q3 2016. Where are the other 60%? Websites rank among the top…

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The Why Behind What SMBs Buy And Other Interesting Insights From LCM 20

The Why Behind What SMBs Buy and Other Interesting Insights From LCM 20

  • September 27, 2016
  • CMatthiessen

Fall is usually ushered in by shorter days and lots of pumpkin spice lattes. At BIA/Kelsey fall is the time we release data from our annual survey of small businesses, The Local Commerce Monitor™ now in Wave 20. BIA/Kelsey's Local Commerce…

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Mobile Coupons High Priority For Brands/Consumers But Not Small Businesses

Mobile Coupons High Priority For Brands/Consumers But Not Small Businesses

  • September 8, 2016
  • CMatthiessen

Mobile coupon usage by consumers is on the rise and is proving to drive consumers to buy more and try new technologies, according to eMarketer.  eMarketer reports that by the end of 2016 104 million adults in the U.S. will be…

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Bring On The Pitches: Local Startups Square Off (video)

Bring On The Pitches: Local Startups Square Off (video)

  • September 6, 2016
  • Mike Boland

Your product pitch may sound great to colleagues, partners, investors and others who speak the language of local commerce. But how well does it resonate with a real life SMBs? We posed this challenge to a handful of local startups…

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Small And Mid Size Businesses Want Flexibility In Their Marketing Cloud

Small and Mid Size Businesses Want Flexibility In Their Marketing Cloud

  • September 1, 2016
  • CMatthiessen

A recent study from Campaign Monitor and Market Cube on small and mid-size businesses use for marketing tools found that an all-in-one marketing cloud solution is not the answer. Small and mid-size businesses use a variety of advertising and marketing tools and, according…

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SMB Data Point Of The Week: Franchisees Have More Aggressive Plans Than Other SMBs

SMB Data Point of the Week: Franchisees Have More Aggressive Plans Than Other SMBs

  • August 18, 2016
  • Suzanne Ackley

Franchisees are more likely to use, and spend for, the newest media, platforms and technology, according to BIA/Kelsey’s Local Commerce Monitor™ survey of small and medium sized businesses (SMBs). Franchisees were more likely to use newer mobile platforms, such as mobile websites, tap-to-pay…

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Small Businesses Spend Most Time On Content On Social Media

Small Businesses Spend Most Time on Content on Social Media

  • August 12, 2016
  • CMatthiessen

A new study from the Alternative Board looks at the challenges faced by small businesses on social media. Over half of small businesses in the US have a Facebook page and the challenge for small businesses is not social presence…

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Consumers Outpace SMBs In Adoption Of Mobile Shopping

Consumers Outpace SMBs In Adoption of Mobile Shopping

  • August 4, 2016
  • Suzanne Ackley

When it comes to online shopping, consumers are more likely to turn to their mobile devices than a computer, according to a new study. Demandware Shopping Index (Q1/2016) analyzed the shopping activities of 400 million shoppers worldwide and found that 47%…

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SMB Data Point Of The Week: The Biggest SMBs Want SEM/SEO

SMB Data Point of the Week: The Biggest SMBs Want SEM/SEO

  • August 3, 2016
  • Suzanne Ackley

There is a tremendous opportunity for marketing automation sellers to engage SMBs with search engine optimization (SEO) combined with social marketing solutions. SEM/SEO services topped the list of future marketing priorities for small and medium-sized businesses (SMBs)* that spend on average of $75,000…

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SMB Data Point Of The Week: Franchisees And Co-Op Ads

SMB Data Point of the Week: Franchisees And Co-Op Ads

  • July 28, 2016
  • Suzanne Ackley

According to BIA/Kelsey’s Local Commerce Monitor™ survey of small and medium businesses (SMBs), 18.4% of the SMBs in the survey report using co-op advertising funds. Of these, 45.2% are franchisees or licensees of larger national companies -- most owning between one and five…

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Webinar: The State Of SEO And Tips For Selling To SMBs

Webinar: The State of SEO and Tips for Selling to SMBs

  • July 25, 2016
  • Abid Chaudhry

Now more than ever, there's a tremendous opportunity for marketing automation sellers to engage SMBs with search engine optimization combined with social marketing.  SMBs that want to connect with customers online are utilizing search-optimized web presence linked across multiple channels,…

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Strategies For Selling To Co-Op Advertisers

Strategies for Selling to Co-Op Advertisers

  • July 25, 2016
  • Suzanne Ackley

Co-op advertising programs are popular with SMBs, particularly larger SMBs, according to our Local Commerce Monitor , Wave 19 (Q3/2015).  Our Plus Spenders are SMBs that spend more than $25K annually on advertising and more than a third (39.3%) of this…

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Put A Pin In It – Pinterest Hopes To Become A Shopping Hub

Put a Pin in It – Pinterest Hopes To Become a Shopping Hub

  • July 21, 2016
  • Suzanne Ackley

Recently Pinterest introduced several new e-commerce features that it hopes will encourage its 100 million monthly users to buy items through its website. "These features are a big step in helping Pinterest become more of a shopping hub," said company founder and CEO Ben Silbermann. Buyable…

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SMB Data Point Of The Week: SMBs That Use Video Spend More

SMB Data Point of the Week: SMBs That Use Video Spend More

  • July 20, 2016
  • Suzanne Ackley

SMBs that use video* for advertising and promotion (Video SMBs) have more aggressive advertising spending plans than those that don't use video, according to BIA/Kelsey’s Local Commerce Monitor™ survey of small and medium businesses (SMBs). The average annual ad spend for Core** video…

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SMB Data Point Of The Week: Financial Services SMBs Want Help

SMB Data Point of the Week: Financial Services SMBs Want Help

  • July 13, 2016
  • Suzanne Ackley

In BIA/Kelsey’s Local Commerce Monitor™  nearly a third of small businesses  in the financial services vertical opt for a “do it with/for me” model. This is the largest percent among our vertical categories with most opting for "do it myself". Financial…

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