Tag: Share Rocket

  • Traditional Media Still Dominates in California, but Online and Mobile are Growing

    Traditional Media Still Dominates in California, but Online and Mobile are Growing

    Traditional media platforms will account for nearly 70% of the $18.5 billion local advertising spent in California’s 12 television markets this year. By 2021, however, that percentage will have decreased to just slightly over 59%, as online/digital and mobile revenue grows. Local ad spend on online/digital in California is expected to be 20% in 2017, growing to…

  • Retail, General Services and Automotive Businesses are Top Spenders in California

    Retail, General Services and Automotive Businesses are Top Spenders in California

    Local advertising in California will reach $18.5 billion in 2017 across 12 geographic markets (including Los Angeles, San Francisco and Sacramento), according to BIA/Kelsey’s local market advertising forecast. Businesses in retail, automotive and general services (which includes a range of professional services from legal services to landscaping) will together spend nearly $8 billion, which will…