Tag: Share Rocket
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Traditional Media Still Dominates in California, but Online and Mobile are Growing
Traditional media platforms will account for nearly 70% of the $18.5 billion local advertising spent in California’s 12 television markets this year. By 2021, however, that percentage will have decreased to just slightly over 59%, as online/digital and mobile revenue grows. Local ad spend on online/digital in California is expected to be 20% in 2017, growing to…
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Retail, General Services and Automotive Businesses are Top Spenders in California
Local advertising in California will reach $18.5 billion in 2017 across 12 geographic markets (including Los Angeles, San Francisco and Sacramento), according to BIA/Kelsey’s local market advertising forecast. Businesses in retail, automotive and general services (which includes a range of professional services from legal services to landscaping) will together spend nearly $8 billion, which will…