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At Leading in Local: ‘Almost Any Data’ Helps SMBs

"Not all data is created equal, but almost anything can be helpful," said Acxiom CEO and President Scott Howe, who keynoted at BIA/Kelsey's Leading in Local: SMB Digital Marketing in New Orleans Sept. 23. Now they can choose among connection…

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Acxiom Launches Self Serve SMB Marketing Effort

Consumer data giant Acxiom is moving downstream with a self-serve leads products tailored to SMBs. The new SMB product, “MyAcxiomPartner,” allows SMBs to develop customer lists on a hyperlocal basis, using either addresses or polygon mapping. The effort is part…

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